Bray Leino Events wins UK Government tender to deliver Expo 2025 Osaka

Bray Leino Events will deliver the UK’s Department for Business and Trade (DBT) full operational services contract at Expo 2025 Osaka.

The international events and experience agency was selected following a competitive tender process.

The win will see Bray Leino Events responsible for full operational services of the UK pavilion at Expo 2025 Osaka. This includes:

• Planning and delivery of a full meetings and events programme across the six-months of Expo, promoting UK culture, business, education, and sport, and including a site-wide takeover for UK National Day
• Management and delivery of the retail function at UK pavilion, including staffing, product design, sourcing, and supply chain management
• Showcasing UK food and drink through the UK pavilion’s restaurant and bar hospitality service
• All general staffing and support services across the UK’s Expo 2025 Osaka activity

The agency will leverage its extensive international partnerships and network of expertise in the APAC region to deliver across all elements of the project.

Bray Leino Events will partner with the world-renown restaurant group Mosimann’s, ensuring the UK pavilion’s food and drink offering represents the very best of what the UK has to offer. Additionally, specialist expo partner and Osaka-based operational support agency Beyond Limits will provide a wide range of local staffing options.

“This latest win follows the agency’s appointment last year as DBT’s primary event delivery partner across specialist, ministerial, and trade events in the UK and internationally, for the next three years.”

With over five decades of live event delivery expertise, and 15 years as a key live events partner to the public sector, Bray Leino Events has delivered projects for high profile organisations including the NHS, Royal Mint, RAF, the UK Space Agency, Government Communications Headquarters and No.10 Downing Street.

Work is well underway on the 155-hectare site on Yumeshima Island in Osaka ahead of the Expo’s opening on 13 April next year. Alongside 160 participating nations, the UK’s presence will offer opportunities for UK businesses to showcase their products and services on a global stage. The island is expected to welcome more than 28 million visitors over the six-month duration of Expo 2025 Osaka.

Bray Leino Event MD Luke Brown said: “It’s an honour to be selected to deliver the UK’s Expo 2025 Osaka activity. Our focus now is to deliver a benchmark for creativity and execution on the world stage – a celebration of all the things that make the UK great.”

Bray Leino Events CEO Kate Cox said: “The Bray Leino Events team continues to go from strength to strength. Our agency is already a trusted and proven public sector partner when it comes to large scale, international events. Expo is another chance to demonstrate that quality and professionalism. We look forward to making this Expo live long in people’s memory.