Events Like Oasis Are Vital to the UK Economy Says NTIA

The Night Time Industries Association (NTIA) underscores the critical role that events and festivals play in fuelling the UK economy, delivering a substantial return on investment and enhancing the vibrancy of local communities. As highlighted by NTIA CEO Michael Kill, events like Oasis, which spark excitement, nostalgia, and community spirit, are more than just entertainment—they are economic powerhouses.

“Events & Festivals are vital to the recovery of our towns and cities, estimated to generate an impressive return of over £4 for every £1 spent,” states Michael Kill. “Events like Oasis, TRNSMT, On The Beach with Carl Cox, Beautiful Days, Reading and Glastonbury and many more don’t just bring people together; they drive economic recovery, supporting local businesses, creating jobs, and revitalising our communities. We need to champion these events and encourage more to happen across the UK.”

Kill emphasised the necessity of continuing to support and expand the events and festival sector, recognising its immense impact on the UK’s economic stability. “The energy and excitement these events bring are irreplaceable, and their contribution to the economy is undeniable. They also help inspire the next generation of artists who could be tomorrow’s headliners. We need more of these moments of celebration to secure a prosperous future for our towns and cities.”

The NTIA calls on policymakers, local authorities, and communities to rally behind the events sector, ensuring they continue to thrive and bolster the UK economy.