GPJ and Eventbase Announce Partnership on the Launch of Revolutionary Activate and MagicBadge™ Technology

Global leader in live event technology, Eventbase, is excited to announce George P. Johnson Experience Marketing (GPJ), the world’s leading strategic experience marketing agency, has become the first agency partner certified on Eventbase Activate and MagicBadge™.

After more than a decade of partnership delivering innovative mobile experiences for many of the world’s largest events including Salesforce Dreamforce, Adobe MAX, Workday Rising and Cisco Live, Eventbase and GPJ are expanding their collaboration to bring Activate and MagicBadge™ to live events globally. 

On November 12, 2025, Eventbase and GPJ will host an exclusive VIP experience at Event Tech Live London called “Find Your Flock”, showcasing a special MagicBadge™-enabled networking experience designed to connect attendees in a personalized and meaningful way.

Beyond the VIP experience, all Event Tech Live London attendees will be able to use their MagicBadge™ embedded within the official event mobile app, powered by Eventbase. With MagicBadge™, attendees can effortlessly exchange contact information as a smarter way to connect. They will also be able to experience the technology firsthand through a live demonstration at the Eventbase booth (D34) and see how Activate and MagicBadge™ can trigger a personalized digital experience on an attendee’s phone and on digital screens throughout the event venue.

“We’re excited to be collaborating with experiential marketing leaders GPJ as we bring Activate and MagicBadge™ to some of the world’s largest events in 2026,” says Jeff Sinclair, CEO at Eventbase. “With our customers tapping GPJ’s creativity and thought leadership, I cannot wait to see the event experiences they create with this powerful new technology.”

“MagicBadge puts frictionless, personalized, and deeply human event experiences in the palm of your hand,” says Ken Madden, SVP, Global Head of Technology & Innovation at GPJ. “It removes barriers to connection and unlocks insights that empower us to craft immersive, unforgettable moments throughout the entire audience journey.”

Ken Madden and Jeff Sinclair are presenting a session on “The Future of Personalized Digital Activations and Gamification at Events” at Event Tech Live London on Wednesday, November 12 from 2:40pm to 3:10pm at the Tech Talks Theatre. The session will explore how Eventbase and GPJ have collaborated on Activate and MagicBadge™, and the vision for how this unique real-time event experience product will elevate events starting in 2026. 

How Eventbase Activate with MagicBadge™ Works

Created by Eventbase and patent-pending, MagicBadge™ is the world’s first secure digital credential for conferences and events. Eventbase Activate is a revolutionary new real-time experiential event technology that features MagicBadge™. With Activate, event organizers can configure MagicBadge™ scanning at locations throughout the event venue and instantly trigger a personalized digital experience on an attendee’s phone and on nearby digital screens with every scan or tap. Activate extends the ability for event organizers to engage with attendees, learn more about them and drive real-time personalized experiences at events.