Hyve strengthens year-round engagement model through acquisition of HGAN

• Events, meetings, roundtables, insights, dinners, and now deeper, advisory-led connections – demonstrating the continued expansion of Hyve’s product suite
• Offers Hyve’s healthcare customers even more value, with clear potential to replicate this model across other sectors
• Third healthcare acquisition, sixth overall since launching the GO27 growth and optimisation plan

Hyve, the global leader behind the world’s fastest growing and most forward-thinking B2B events, today announces an agreement to acquire HGAN (Health Grown Advisory Network), a leading platform accelerating the growth of innovative healthcare companies through curated connections and tailored commercial support.

At its core, HGAN is a business of connections.

A trusted partner that goes beyond introductions to guide and support partnerships between health innovators and organisations evaluating new healthcare solutions from first meetings to successful outcomes. The team facilitates curated engagements between innovative healthcare companies and verified partners, such as employers seeking to improve benefit plans or health plans focused on population health.

HGAN has rapidly become the choice commercial accelerator for digital health solutions. Its two-sided marketplace meets the needs of both buyers and sellers in the healthcare ecosystem, while its extensive advisory network provides expert counsel on critical growth factors including positioning, marketing, health plan navigation, and product–market fit. Its customers include healthcare leaders such as Spring Health, Virta, Rightway and Maven, with many of its partners already attending Hyve’s healthcare events: HLTH, ViVE and Behavioral Health Tech.

Strengthening Hyve’s year-round engagement model.

Hyve has been steadily expanding its year-round engagement capabilities across its global portfolio, creating products and services that deliver value to customers beyond the event cycle. In healthcare specifically, this includes HLTH Community, a subscription platform offering white papers, resources and online events, and Entrée, a curated dinner series bringing leaders together in bespoke networking settings.

Deepening Hyve’s connection ecosystem, with a scalable model for other sectors.

The acquisition of HGAN adds depth to Hyve’s connection model, introducing a new advisory-led matchmaking service, and is a natural extension of Hyve’s existing meetings product which saw 75,000 one-on-one, double-opt-in meetings take place at the latest Shoptalk Spring.

There is clear potential to replicate this model across the other sectors where Hyve organises events in order to deliver value and results for more customers beyond the show floor.

Mark Shashoua, CEO of Hyve, commented: “This acquisition marks an exciting new chapter in Hyve’s growth story. HGAN’s model goes beyond creating connections, through guiding relationships from first introduction to meaningful partnership. By integrating this deeper, high-touch approach with the HLTH product suite, we’re building a stronger, more diversified offering that delivers value all year round. Healthcare is where we’re proving the model, but its potential extends far beyond. I’m delighted to welcome Josh and the HGAN team as we bring this vision to life.”

Josh Riff, Founder of HGAN who will stay on to lead the business, commented: “This partnership delivers exactly what we’ve been building toward – a platform that transcends traditional conference boundaries to provide year-round value. Instead of a few touch points a year we want to create meaningful continuous dialogue amongst healthcare innovators and potential partners so that in the end the health consumer benefits. By joining Hyve, we expand our impact and fortify our network. Having spent time getting to know Hyve and its leaders, it’s abundantly clear to me that this is the right step for HGAN and healthcare innovation.”

This is Hyve’s third investment into the rapidly growing healthcare sector, following recent acquisitions of HLTH and Behavioral Health Tech, and its sixth deal since launching the GO27 growth and optimisation plan last year.