INVNT® Appoints New Creative Director in EMEA, Accelerating its Global Creative Engine

London, UK – INVNT® announced the appointment of Caspar Mason as Creative Director for EMEA, strengthening its innovation-led BrandStory approach and deepening investment in the region as a key engine of global growth.

As brands increasingly seek experiences that feel human, future-forward, and culturally relevant, INVNT continues to build leadership at the intersection of storytelling, technology, and experiential. Alongside its presence in North America, APAC, and South Asia, EMEA plays a pivotal role in shaping that vision, contributing ideas, perspectives, and creative ambition that influence the agency’s global output.

“Innovation-led creativity is our engine,” said Kristina McCoobery, CEO of INVNT, “It’s how we turn brand storytelling into measurable engagement, long-term brand value, and meaningful business impact. We operate globally by design, and EMEA continues to raise the bar for how modern brands show up in culture and in the world.”

To date, INVNT’s EMEA team has delivered landmark global projects, including PepsiCo’s International Bottler Conference in Barcelona, where immersive VR technology and a high-octane Formula 1 car revealed the brand’s new partnership. The team also designed and produced Hitachi Digital’s presence at CES 2025 and 2026, unifying diverse business units under the “One Hitachi” story through a modern, high-impact expo experience, alongside a series of standout projects for brands including Formula E, ABB, Amazon, Meta, Xero, and Pepsi Lipton.

The appointment strengthens INVNT’s EMEA business, aligning with the agency’s belief that strong brand storytelling drives growth, as Caspar Mason, an alum of Jack Morton, BBC, Muster, and The Marketing Practice, joins as Creative Director, EMEA.

“I’m excited to join INVNT at a moment when creativity, innovation, and experience are converging to open new ways for brands to earn attention, regardless of the medium or technology used. The goal is to create experiences people actively choose to engage with, not scroll past or block. INVNT’s ‘Challenge Everything’ mindset is part of what drew me in, and I’m looking forward to helping push boundaries and shape what’s next across EMEA and the globe,” said Caspar Mason, Creative Director, EMEA.

The expansion of creative leadership reflects the continued growth and momentum of INVNT’s EMEA region, alongside the agency’s broader global evolution.

“As our EMEA business accelerates, investing in creative leadership is non-negotiable,” said Claudia Stephenson, Managing Director, EMEA. “This appointment reflects our commitment to building world-class creativity across the region and delivering strategic, innovation-led experiences that drive meaningful impact for our clients.”

ABOUT INVNT

On a mission to put a brand on the moon. INVNT® is an international, interdisciplinary, and integrated, innovation-led agency united by brand storytelling. Helping challenger brands and organizations impact audiences, dent culture, and make history. Founded in 2008, INVNT continues to be led by Kristina McCoobery (CEO), and Scott Cullather (Chairman and Chief Growth Officer) – amplifying globally with offices in New York (HQ), London, Sydney, Singapore, Mumbai, Dubai, Detroit, San Francisco, Stockholm, Noosa, and Washington D.C.