Top Webinar Platforms for B2B Teams

B2B marketing teams evaluating webinar platforms are often looking for more than a virtual room and a registration page. The real questions tend to focus on experience quality, content reuse, integrations, and pipeline impact. Goldcast is a popular option in this category, but it is not always the best fit for every team or every maturity level.

This short-form guide outlines the most relevant Goldcast alternatives for demand generation, content, and field marketing leaders. The goal is not to map the entire market, but to highlight best-fit scenarios so teams can narrow their evaluation faster.

What you’ll learn

• Which types of teams typically look for alternatives to Goldcast
• How leading webinar platforms compare on experience, workflows, and scale
• When Goldcast is a strong choice, and when Bizzabo may be a better fit

TL;DR verdict

Goldcast works well for teams prioritizing branded webinar experiences and post-event content. Teams that need webinars to connect more tightly to a broader event program, CRM data, and pipeline reporting often evaluate platforms like Bizzabo, ON24, or similar enterprise-focused solutions.

Who this is for

This comparison is designed for:

• Demand generation teams running webinars as a core pipeline channel
• Content and field marketing leaders scaling webinar programs
• Webinar owners focused on attribution, integrations, and long-term value

If your team is already running multiple webinars per quarter and measuring success beyond attendance, you are in the right place.

Methodology and criteria

This shortlist is based on public product documentation and recurring themes from third-party reviews. Platforms were evaluated across a consistent set of criteria:

• Webinar experience and branding flexibility
• Content workflows, including repurposing and VOD
• Integrations with CRM and marketing automation tools
• Suitability for B2B demand generation teams

The list below is intentionally focused rather than exhaustive.

Top Goldcast alternatives

Bizzabo

Bizzabo is an enterprise-grade event and webinar platform designed for teams that view webinars as part of a larger event and engagement strategy. In addition to live webinars, Bizzabo supports multi-session virtual events, hybrid programs, and in-person experiences in a single system.

For webinar teams, Bizzabo stands out for its CRM integrations, unified data model, and ability to connect webinar engagement to pipeline and ROI reporting. It is often evaluated by organizations that want fewer tools and more visibility across their entire event portfolio.

Relevant resource: Bizzabo’s webinar solution page.

ON24

ON24 is a long-established B2B webinar platform that is often used by organizations running structured, repeatable webinar programs, particularly in industries like financial services, healthcare, and associations. It is commonly associated with continuing education, certification programs, and regulated environments where standardized formats and compliance requirements are important.

Teams evaluating ON24 alongside Goldcast typically value its webinar-first approach and familiarity in education-driven use cases. By contrast, demand generation teams that view webinars as one part of a broader event and growth strategy often look for platforms that offer greater flexibility across formats, tighter alignment with CRM and marketing systems, and a more unified view of event performance. For those teams, broader comparisons are covered in this ON24 alternatives guide.

Zoom Webinars

Zoom Webinars is widely used due to familiarity and ease of setup. It can be a practical option for teams running simpler programs or internal-facing webinars.

However, B2B marketing teams often outgrow Zoom when they need stronger branding, gated content workflows, or deeper marketing automation integrations.

Webex Webinars

Webex Webinars is typically evaluated by organizations with existing Cisco infrastructure or strong security requirements. It supports large-scale broadcasts and global audiences.

For demand generation teams, Webex may require additional tools to match the marketing and content capabilities of more specialized B2B webinar platforms.

RingCentral Events (formerly Hopin)

RingCentral Events is the platform formerly known as Hopin Events, now operated and supported by RingCentral. It combines virtual events and webinars with RingCentral’s broader communications ecosystem, including meetings, messaging, and contact center tools.

For B2B marketing teams, RingCentral Events can be a fit when webinars are closely tied to internal communications or when teams already use RingCentral as their core collaboration platform. It supports multi-session virtual events, sponsor areas, and audience engagement features inherited from the original Hopin product.

That said, demand generation teams often compare RingCentral Events with more marketing-centric webinar platforms when they need deeper native integrations with marketing automation, more flexible content workflows, or clearer pipeline attribution.

Mini comparison table

Platform	Best for	Key consideration
Goldcast	Branded webinars and content teams	Strong experience focus, lighter on full event stack
Bizzabo	Enterprise B2B teams scaling webinars	Unified data, CRM integration, multi-event programs
ON24	Continuing education and certification programs	Structured CE workflows, webinar-centric
Zoom Webinars	Simple, high-volume webinars	Limited branding and demand gen depth
Webex Webinars	Security-first or IT-led organizations	Enterprise scale, less marketing-focused
RingCentral Events	Teams already using RingCentral	Formerly Hopin, less marketing-native

When to choose Bizzabo

Bizzabo is typically the right choice when webinars are not a standalone tactic, but part of a broader strategy that includes virtual, hybrid, and in-person events. Teams often choose Bizzabo when they need:

• A single platform across webinar and event formats
• Clear attribution from webinar engagement to pipeline
• Enterprise-grade integrations with CRM and marketing automation
• Consistent experiences across regions and teams

If consolidation is part of your roadmap, this Cvent–ON24 explainer provides helpful context on how the market is evolving.

When to choose Goldcast

Goldcast can be a strong fit for teams that:

• Run a high volume of branded webinars
• Emphasize studio-style production and content repurposing
• Do not require a full event management platform

For content-led teams focused primarily on webinars and VOD libraries, Goldcast often meets core needs without additional complexity.

How Bizzabo fits into the conversation

As teams evaluate Goldcast alternatives, many realize the decision is not just about choosing a webinar tool. It is about how webinars connect to the rest of the event and marketing ecosystem. When webinars sit in isolation, it becomes harder to maintain consistent experiences, reuse data, and clearly understand their impact on pipeline.

Bizzabo is built for teams that want webinars to work as part of a unified event strategy. The platform brings webinars, virtual events, hybrid programs, and in-person experiences together in a single system, with shared data, consistent attendee experiences, and measurement that spans the full event portfolio.

If you are exploring ways to simplify your webinar stack while gaining better visibility into performance and ROI, speaking with a Bizzabo expert can help you assess whether a more consolidated approach fits your goals. A quick conversation can clarify how your current setup compares and what scaling your webinar program could look like over time.

Book a demo todayto see how Bizzabo supports modern B2B webinar programs at scale.

FAQs about Goldcast alternatives

Disclaimer and last updated

This article reflects publicly available information and common review themes. Product capabilities may change over time.

Last updated: January 2026.