Yorkshire venues merge in brand revamp

The Pavilions of Harrogate and the Yorkshire Event Centre have been merged to become the Great Yorkshire Events Centre, marking the start of a new chapter.

The venues which now combine under one brand, are both based on the Great Yorkshire Showground which has 340 acres of green space “The Grounds” – ideal for outdoor events. There’s also parking for over 2,000 cars.

The venues – which have individually become known as The Halls and The Pavilions – are owned by registered charity the Yorkshire Agricultural Society which has also been rebranded to create more synergy between all of the businesses.

The refresh is a nod to the tradition and heritage of the Society, while giving a contemporary feel and stronger connection between all parts of the commercial businesses, its flagship event the Great Yorkshire Show and the charity.

As part of the rebrand, a new film showcasing the work of the businesses and the charity has been created and a new website has been launched.

Allister Nixon, Chief Executive of the Yorkshire Agricultural Society said: “The rebrand will link the businesses and the charity closer together, so that clients know that when they book with us, they can fulfil their corporate responsibility and are contributing to a greater good as all profits from our events funds the work of the Society.”

Richard Moorhouse, Events Director added: “Bringing the event brands together allows us to market the Great Yorkshire Events Centre as one destination that can cover all events for up to 50,000 people whether that’s an exhibition or a conference, meetings to dinners, awards to product launches, wedding and remembrances.”

The Society is proud to have been named by Best Companies as among the Best Mid-Sized Companies To Work For 2024 in the UK and is listed in the Top 30 Best Companies To Work For In The UK Charity Sector 2024.

Plans for 2025 are to enhance the Showground’s commitment to ESG (environmental, social, & governance) by measuring and improving biodiversity and carbon capture. This supports the Society’s core goal of promoting environmental protection and sustainability.

Throughout the year, the registered charity also supports the farming community by providing skills, mental health and safety training to farmers, grants, free teacher training days and free events for children to learn about agriculture and where their food comes from.

Contact Us:

Phone:  01423 544 544
Link: https://greatyorkshireeventscentre.co.uk/contact-us/

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