Unlocking the Psychology of Exceptional Events – Event Footprints Announces Latest Webinar

Event Footprints has announced the second instalment in its ‘Best Foot Forward’ event measurement webinar series, bringing together industry experts to explore the psychology behind attendee behaviour. The session, “Why Attendees Do What They Do: The Psychology Behind Exceptional Experiences”, will take place on Wednesday, 12th March at 2:00 PM GMT.

This latest webinar will examine why people behave the way they do at events, how organisers can design experiences that leave a lasting impact, and how to measure engagement effectively. Attendees can expect an interactive discussion, live audience polls and practical insights on how behavioural science shapes attendee engagement; how to design the attendee journey to drive the right actions; using event tech to measure and optimise engagement, and proving event ROI with data-driven insights.

The webinar will feature a panel of respected industry leaders, each bringing unique expertise in event psychology, technology, and measurement:

• Victoria Matey, Event Psychology Advisor – A specialist in applying psychological principles to event design and strategy, helping organisers create more engaging and memorable experiences. (matey.events)
• Vanessa Lovatt, Founder, Event Tech World – An experienced event technology expert and advocate, Vanessa founded Event Tech World to connect and educate event tech users worldwide, helping them generate better results. (eventtechworld.com)
• Rob Curtis, Founder, Event Footprints – With a focus on event measurement and engagement, Rob helps organisers capture and analyse attendee behaviour to prove the true impact of their events. (eventfootprints.com)

Designed for event organisers, planners, and marketers, this session will deliver practical takeaways on the psychological drivers that shape attendee behaviour, the role of personalisation in creating stronger connections, how technology can enhance engagement and measure success, and simple, effective ways to track and demonstrate event ROI.

With competition for audience attention greater than ever, understanding how to influence behaviour and measure engagement is essential for event professionals looking to create impactful experiences.

The webinar is free to attend, and places can be secured via Event Footprints’ website.