Revolutionising Events at Race Pace: Red Bull Technology Revs Up Corporate Experiences with New Upgrade!

At the heart of this latest development was the unveiling of a spectacular 46.25 metre dvLED screen in our main event space, MK-7. Supplied by PPDS, it is one of the largest indoor LED walls in Europe and has already made a significant impact across both fan experiences and bespoke corporate events.

At the heart of this latest development was the unveiling of a spectacular 46.25 metre dvLED screen in our main event space, MK-7. Supplied by PPDS, it is one of the largest indoor LED walls in Europe and has already made a significant impact across both fan experiences and bespoke corporate events.

The screen serves as a striking new backdrop to their collection of running F1 cars, a timeline of performance and passion dating back to 2005. Its cutting-edge capabilities allow clients to unlock new levels of creativity, enabling bespoke presentations and immersive visual content.

The Team’s Guest Experience Director, Nick Kenton noted: “We continue to see huge interest from brands wishing to incorporate the fast-paced, innovative world of F1 into their events. We partner with suppliers who support our vision to offer the brands the absolute best setting for their business events and we are excited to continue building on this in 2025.”

Since launching in 2019, MK-7 has become more than just a venue, it’s a gateway into the heart of Formula 1. Featuring a boardroom, mezzanine and a central space steeped in motorsport history, it offers corporate clients and fans alike the chance to step behind the scenes of the high-adrenaline world which Oracle Red Bull Racing as a team live and breathe. This year, a variety of clients have made full use of the space and the new LED screen to deliver standout, high-impact events.

This year, the team continue to evolve the experiences on offer. From race screenings throughout the season, hands-on pit stop practice, to a “Train Like an F1 Driver” experiences and thought-provoking talks on topics like innovation without fear. As they continue to race through 2025, their focus remains the same: pushing boundaries, not just on the circuit, but in everything we do.

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