Bizzabo Named a Visionary in the 2026 Gartner Magic Quadrant

Bizzabo, the Event Experience Operating System (EEOS) that powers scalable in-person, virtual, and hybrid events, today announced its recognition as a Visionary in the Gartner® Magic Quadrant™ for Event Marketing and Management Platforms. This marks the third year Bizzabo has been named in the report, reinforcing its role as a trusted partner for organizations looking to turn event data into actionable insights.

About the Gartner® Magic Quadrant™

The Gartner Magic Quadrant is one of the most respected and widely referenced evaluations of technology providers. It positions vendors across four categories (Leaders, Visionaries, Challengers, and Niche players) based on two key factors: Ability to Execute and Completeness of Vision.

This is the third year Gartner has published this report for Event Marketing and Management Platforms, offering enterprise buyers a consistent framework for evaluating providers.

Gartner defines event marketing and management platforms as “tools that enable B2B marketers to execute in-person events for external audiences. These platforms provide native capabilities to engage and communicate with prospective attendees, registrants and sponsors; manage logistics; deliver content; and enable attendees to engage with other participants.”

Why it matters

For event organizers, this recognition reflects a clear shift in what defines success: not just delivering strong experiences, but understanding and proving their impact. Gartner highlights Bizzabo’s AI-driven product capabilities, flexible pricing model, and robust attendee management as key strengths supporting this shift.

Bizzabo stands out for AI capabilities, pricing, and attendee management

Bizzabo’s AI capabilities are designed to help event organizers connect engagement to outcomes. Its Sponsor ROI Engine enables AI-driven matchmaking, surfaces real-time engagement signals, and connects sponsor activity directly to pipeline through native CRM attribution. Additional AI innovations, including Bizzy, Bizzabo’s AI attendee assistant, support smarter decision-making and more relevant attendee experiences.

Gartner also recognized Bizzabo’s strength in attendee management, including highly customizable registration flows and onsite check-in experiences, alongside its flexible pricing approach that aligns with customer needs.

What customers have to say

The Gartner Peer Insights™ platform captures verified customer ratings and peer reviews. Here’s what customers had to say about Bizzabo:

• “Bizzabo has been a game-changer for our global events program. As someone who oversees complex, high-value experiences across multiple regions, I’ve been consistently impressed by the platform’s flexibility, reliability & depth. It’s clear Bizzabo was designed by people who understand the realities of events – not just the theory.” – Gartner Peer Insights review
• “Having utilized a number of other event technology providers, you feel Bizzabo’s focus on an innovative and cutting-edge product development roadmap to serve not just the now and next, but also offer opportunities to surprise and delight attendees with the next generation of event ecosystem features, from AI-powered attendee matchmaking to SmartBadge technology.”  – Gartner Peer Insights review
• “We absolutely love our customer success team!! They’re hands down the best in the business and are always available to support us and provide thoughtful solutions to any challenge.” – Gartner Peer Insights review

See what sets Bizzabo apart

Events have become a major driver of growth, community, and first-party data, so enterprises need more than just event software. They need a platform that brings everything together and helps them make sense of it. 

As events continue to serve as a critical source of pipeline, community, and first-party data, organizations are looking for platforms that go beyond execution. Bizzabo’s Event Experience OS brings together registration, engagement, and analytics in one place—helping teams connect insights across the entire event lifecycle and turn every interaction into a measurable outcome.

Learn more about the evaluation and get your personalized demo of Bizzabo at https://welcome.bizzabo.com/event-management-platform-analyst-reports.

Gartner Objectivity Disclaimer

Gartner does not endorse any company, vendor, product, or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.