Five shifts shaping the future of event strategy
What made Bizzabo Takeoff 2025 stand out was the opportunity to bring our customer community together to focus on the…
Football Manicures and ‘V.I.PEE’ Stalls
The Brief: Football Manicures and ‘V.I.PEE’ Stalls
…
How The Knot Recreated Taylor Swift’s Proposal Setting in NYC
How The Knot Recreated Taylor Swift’s Proposal Setting in NYC
…
evian Spices Up its US Open Partnership with a Culinary Collab
Q&A: evian Spices Up its US Open Partnership with a Culinary Collab
…
How Wiz Traded Panic for Play at Cybersecurity Trade Shows
How Wiz Traded Panic for Play at Cybersecurity Trade Shows – Event Marketer
…
How to Measure Success %
Event leaders face increasing pressure to prove how their programs drive measurable business outcomes. From boardrooms to C-suites, stakeholders want…
The Order of the Blade and Wet Girl Summer
The Brief: The Order of the Blade and Wet Girl Summer
…
Enterprise Event Budget Guide (Free Excel Template)
Planning an enterprise-level conference budget requires more than a basic spreadsheet. Large-scale, multi-stakeholder events involve dozens of vendors, multiple departments,…
The Brief: SmashCams and Gold Squads
The Brief: SmashCams and Gold Squads
…
Designing in-person events that deliver in 2025
In-person events are back in force, but the rules have changed. More budgets are opening up, calendars are filling, and…