8 Easy Tips to Improve Your Virtual Meetings & Conferences
The tsunami of virtual conferences, webinars, video conference calls are wearing me out. I have been one of the loud…
Sponsorship in the Era of Virtual Engagement
During this Facebook Live interview hosted by Alicia Baraga of Ripple Event Marketing Larry takes on the challenges of generating…
Sponsorship Activation, Assets & Inventory
Let’s say you have a sponsor. So, what are you going to do? In the old days you had a…
Difference Between Sponsorship and Fundraising
Sponsorship in general is a relationship, similar to advertising. The sponsor has an expectation of some kind of commercial return,…
Sponsorship Terminology: The Pitch Deck
A pitch deck is your presentation and it is typically a summary of what you’re offering. It provides an introduction…
Sponsorship Terminology: Valuation – The Sponsorship Guy
Valuation is when you attempt to determine how much should a sponsor pay for the sponsorship. Valuation and sponsorship tends…
Sponsorship Terminology: The Recap – The Sponsorship Guy
When you get to the end of your sponsorship, what you want to do is get in front of your…
How Best to Monetize Your Online Event
This post was originally published on the Corporate Meetings Network. Read the original post here. Written by Clare Tattersall Now almost…
Gold, Silver and Bronze are Dead
The typical sponsor packages usually come in bundles, such as gold, silver, bronze. However, there is an issue with this.…
Getting Past Gatekeepers to Reach Sponsorship Decision Makers
How do you get in front of a potential sponsor with gatekeepers and emails not being open? One of the…