Thank You Bill Walton – The Sponsorship Guy
A few words about the recent passing of HOF Basketball Member and World Champion Bill Walton. I had the good…
Trip to Trinidad – Caribbean Premier League T20 Cricket Group
Earlier this month I flew to Trinidad to speak to the Caribbean Premier League. The Caribbean Premier League is a…
How Digital Marketing Has Changed What Is Valuable in Event Sponsorship
Since 2006 The Sponsorship Guy has been on a mission to improve results for sponsors and sponsorship properties. Larry’s skill…
Interactive, Science Lab-themed Pop-up Activations
Trending: Interactive, Science Lab-themed Pop-up Activations
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Inside Pinterest’s Manifest Station at Coachella
Gen Z & Festivals: Inside Pinterest’s Manifest Station at Coachella
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5 Ideas for ‘Top Tier’ Attendees
Amway’s Founders Council Event: 5 Ideas for ‘Top Tier’ Attendees
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‘Pregnant’ Street Teams and the Big Green Kegg
The Brief: ‘Pregnant’ Street Teams and the Big Green Kegg
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Five Playful Exhibit Activations from Licensing Expo 2024
Five Playful Exhibit Activations from Licensing Expo 2024
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How to Create a Kid-friendly Premiere, Disney’s ‘Bluey’ Way
How to Create a Kid-friendly Premiere, Disney’s ‘Bluey’ Way
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Screaming Booths and Underwater Vending Machines
The Brief: Screaming Booths and Underwater Vending Machines
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