Why You Need a Digital Event Bag for Your In-Person Event
Isn’t a virtual event bag for virtual events? Virtual event bags (otherwise known as digital event bags) were around long before the…
Stephen Perrine, NYT Best Selling Author
New York Times bestselling author, speaker, and brand consultant Stephen Perrine is the author of The New York Times bestseller,…
What is Sponsorship? A Post-Pandemic Update
80% of corporate sponsors are interested in investing in virtual events.* Since I originally wrote my blog “What is Sponsorship…
“Media Champions” Interview on Media Planning & Buying Tips
On this segment of “Media Champions” with Larry Weil from The Sponsorship Guy™, Daily Ad Brief host MaryTherese Griffin discusses the latest media planning and buying tips…
Think Sponsors will Fund your Idea? Think Again.
Sponsors are not investors. Sponsors are advertisers. Sponsorship is a channel of marketing and advertising. Companies that choose sponsorship are…
Why do sponsor prospects keep delaying decisions?
In today’s fast-paced business world, time is of the essence. But when it comes to making sponsorship decisions, many companies…
Your perfect email may never get delivered
You have worked hard to craft the perfect message to your potential sponsor. You never hear back. You don’t know…
How to Find (and Keep!) Event Sponsors
Hosting an event can be a great way to bring people together and create memorable experiences, but it can also…
Using AI to Improve Sponsorship ROI
Sponsorship is a powerful marketing practice that can help businesses increase brand awareness and customer engagement. However, with the rise…