How Wiz Traded Panic for Play at Cybersecurity Trade Shows
How Wiz Traded Panic for Play at Cybersecurity Trade Shows – Event Marketer
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How to Measure Success %
Event leaders face increasing pressure to prove how their programs drive measurable business outcomes. From boardrooms to C-suites, stakeholders want…
The Order of the Blade and Wet Girl Summer
The Brief: The Order of the Blade and Wet Girl Summer
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Enterprise Event Budget Guide (Free Excel Template)
Planning an enterprise-level conference budget requires more than a basic spreadsheet. Large-scale, multi-stakeholder events involve dozens of vendors, multiple departments,…
The Brief: SmashCams and Gold Squads
The Brief: SmashCams and Gold Squads
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Designing in-person events that deliver in 2025
In-person events are back in force, but the rules have changed. More budgets are opening up, calendars are filling, and…
Insights on an Evolving Brand Activation Landscape
SXSW 2026: Insights on an Evolving Brand Activation Landscape
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Buyer’s Guide & Top Platforms
Enterprise events are too important to be run on software that just “checks the boxes.” You need an event management…
How Brands are Reaching Gen Z in 2025
Back-to-Campus Tours: How Brands are Reaching Gen Z in 2025
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The Ultimate Guide to Event Personalization in 2025 & Beyond
While event marketing is saturated with content, in-person events are once again becoming powerful tools for building meaningful connections. But…