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35 Bold Examples of Guerrilla Marketing That Inspire

  What do brands like Spotify, Tesla, and Bottega Veneta have in common? They all know how to create unforgettable…

Experiential Trend of the Week: Beauty-themed Cafés

Experiential Trend of the Week: Beauty-themed Cafés …

Five shifts shaping the future of event strategy

What made Bizzabo Takeoff 2025 stand out was the opportunity to bring our customer community together to focus on the…

Football Manicures and ‘V.I.PEE’ Stalls

The Brief: Football Manicures and ‘V.I.PEE’ Stalls …

How The Knot Recreated Taylor Swift’s Proposal Setting in NYC

How The Knot Recreated Taylor Swift’s Proposal Setting in NYC …

evian Spices Up its US Open Partnership with a Culinary Collab

Q&A: evian Spices Up its US Open Partnership with a Culinary Collab …

How Wiz Traded Panic for Play at Cybersecurity Trade Shows

How Wiz Traded Panic for Play at Cybersecurity Trade Shows – Event Marketer …

How to Measure Success %

Event leaders face increasing pressure to prove how their programs drive measurable business outcomes. From boardrooms to C-suites, stakeholders want…

The Order of the Blade and Wet Girl Summer

The Brief: The Order of the Blade and Wet Girl Summer …

Enterprise Event Budget Guide (Free Excel Template)

Planning an enterprise-level conference budget requires more than a basic spreadsheet. Large-scale, multi-stakeholder events involve dozens of vendors, multiple departments,…