Sponsors Events

Mastering Sponsor Management for High-Impact B2B Events

If you’ve secured sponsors for your event, the real work is only just beginning. A signed contract doesn’t guarantee success…

Elanco Animal Health’s Conference & Events Manager

Expert Q&A: Elanco Animal Health’s Conference & Events Manager …

Experiential Trend of the Week: Cinematic Campaigns

Experiential Trend of the Week: Cinematic Campaigns …

Inside a Y2K-themed Thrift Store

Disney+ Throwback Campaign: Inside a Y2K-themed Thrift Store …

Watch: The Brief, Live! July 2025 Edition—San Diego Comic-Con

In this special San Diego Comic-Con Edition of “The Brief, Live!,” EM’s editors talk hidden photo ops, clowns in corn…

Eli Lilly Brings Free Mammograms and Education to WNBA All-Star

Eli Lilly Brings Free Mammograms and Education to WNBA All-Star …

Guide To Event Marketing Attribution & Measuring Event ROI

Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes,…

The Kidney Pass and a Dive-In Theater

The Brief: The Kidney Pass and a Dive-In Theater …

Celsius CMO Talks Bringing Energy to the 2025 MLS All-Star Game

Celsius CMO Talks Bringing Energy to the 2025 MLS All-Star Game …

San Diego Comic-Con 2025: The Big Experiential Recap

San Diego Comic-Con 2025: The Big Experiential Recap …