Mastering Sponsor Management for High-Impact B2B Events
If you’ve secured sponsors for your event, the real work is only just beginning. A signed contract doesn’t guarantee success…
Elanco Animal Health’s Conference & Events Manager
Expert Q&A: Elanco Animal Health’s Conference & Events Manager
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Experiential Trend of the Week: Cinematic Campaigns
Experiential Trend of the Week: Cinematic Campaigns
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Inside a Y2K-themed Thrift Store
Disney+ Throwback Campaign: Inside a Y2K-themed Thrift Store
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Watch: The Brief, Live! July 2025 Edition—San Diego Comic-Con
In this special San Diego Comic-Con Edition of “The Brief, Live!,” EM’s editors talk hidden photo ops, clowns in corn…
Eli Lilly Brings Free Mammograms and Education to WNBA All-Star
Eli Lilly Brings Free Mammograms and Education to WNBA All-Star
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Guide To Event Marketing Attribution & Measuring Event ROI
Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes,…
The Kidney Pass and a Dive-In Theater
The Brief: The Kidney Pass and a Dive-In Theater
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Celsius CMO Talks Bringing Energy to the 2025 MLS All-Star Game
Celsius CMO Talks Bringing Energy to the 2025 MLS All-Star Game
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San Diego Comic-Con 2025: The Big Experiential Recap
San Diego Comic-Con 2025: The Big Experiential Recap
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