RainFocus Celebrates Event Innovators at INSIGHT 2025

RainFocus^™, provider of the next-generation event marketing platform, today announced the winners of the annual Innovation Awards. Award recipients were recognised during day one of RainFocus INSIGHT, the company’s flagship event, hosted in Salt Lake City. The event brings together events, marketing, and technology professionals to discover valuable trends, data, and solutions that enhance event impact and provides an opportunity to build meaningful relationships with peers and thought leaders.

The prestigious Innovation Awards recognise industry leaders and their unmatched efforts to drive impactful results for their customers. To be considered an award winner, nominees must have a solid understanding of attendees to create better experiences, innovate and have a forward-thinking use of the RainFocus platform, make good use of data and insights to understand, pivot, and improve events, merge offline and online efforts to grow the company and events, or demonstrate efficiency improvements such as saving time or resources.

“Our Innovation Awards are an opportunity to honor and celebrate some of the most distinguished brands,” said JR Sherman, CEO of RainFocus. “So many of our clients and partners continue to exceed their goals and achieve new milestones in their event marketing programs with the RainFocus platform. They deserve to be recognised for their success, and 2024 was no exception. We’re proud to announce this year’s winners and highlight their impact on our industry.”

The 2025 Innovation Award winners are:

• Most Innovative Attendee Experience: Keurig Dr Pepper
• Most Innovative Use of Exhibitor and Partner Activation: AnitaB.org
• Most Innovative Use of On-Site Technology: Salesforce
• Best Conference: Salesforce Dreamforce
• Most Innovative Use of Content Management: Workday
• Best Event Program for Scale: Autodesk
• Best Roadshow Series: Databricks
• Sales Accelerator of the Year: Esri
• Agency Partner of the Year: Nteractive
• Technology Partner of the Year: Adobe
• Best Meetings Program: Deltek

“Our team is dedicated to finding bold, unexpected ways to elevate the event experience by pushing the boundaries of both its look and its ability to create a lasting impact for our guests. To be recognised by our partner RainFocus is a testament to a shared, collaborative vision that fuels our commitment to delivering unforgettable experiences.” – Josh Trutor, Manager, Corporate Events, Keurig Dr Pepper.

“RainFocus understood that this partnership was bigger than AnitaB.org, or even Grace Hopper Celebration. This was really about the underrepresented and marginalised communities we serve and providing a digital experience that was second to none!” – Jerome Edwards, Chief Technology Officer, AnitaB.org.

“We are truly honored to have won the RainFocus 2025 Innovation Award for Best Conference. This achievement is a testament to the strength of our ongoing partnership with RainFocus. Their platform’s versatility and seamless integrations have empowered us to drive innovation and efficiencies across our strategic events portfolio. We look forward to continuing this journey of growth and success together.” – Julia Cornish, Senior Director, Strategic Events – Event Operations and Digital Experience, Salesforce.

“We are honored that our partner, RainFocus, recognised our company as an Innovation Award winner. Utilising the RainFocus platform to support and manage our events has enabled us to grow and expand while increasing efficiencies and providing a better more integrated end-user experience.” – Michele Cole, Director of Global Event Marketing, Esri.

“We are honoured to be named RainFocus’ Innovation Awards 2025 Agency Partner of the Year. Our partnership with RainFocus is built on a foundation of pushing the boundaries of event technology and delivering seamless, high-impact enterprise experiences. By combining Nteractive’s deep expertise with RainFocus’ cutting-edge platform, we have tackled some of the most complex event challenges—driving innovation, enhancing engagement, and setting new industry standards. This Partner of the Year award is a testament to the exceptional talent of Nteractive’s Digital Practice and the strength of our collaboration with RainFocus. At Nteractive, we look forward to continuing to redefine what’s possible in event experiences with RainFocus.” – Luke Hartstonge, Head of Digital, Nteractive

“Adobe is honored to be named RainFocus’ Technology Partner of the Year. This recognition reflects our shared commitment to delivering a seamless, unified customer experience that connects data, insights, and engagement across every event touchpoint, including the powerful events channel. Together, Adobe and RainFocus are empowering marketers to create deeper connections with attendees and greater impact for their business. personalised, data-driven experiences.” – Stephen Ratpojanakul, Senior Director, Digital Strategy Group, Adobe.

“We are delighted to be recognised as a 2025 Innovation Award winner by RainFocus. The RainFocus platform has become an asset in driving innovation within our event management strategy. We were able to custom design a meetings program to best use our on-site meetings space to further drive customer engagement opportunities. We are proud of how we expanded and evolved our meetings strategy and our work with the RainFocus team helped ensure a smooth execution for our team to deliver a cohesive, customised, and impactful event experience.” – Nicole Allen, Senior Director, Global Events, Deltek.

To learn more about the RainFocus Innovation Awards and submit a nomination for 2026, click here.