Statement to The New York Times from Bryan Freedman, attorney for Justin Baldoni,
Wayfarer Studios and all its representatives:
“It is shameful that Ms. Lively and her representatives would make such serious and
categorically false accusations against Mr. Baldoni, Wayfarer Studios and its representatives, as
yet another desperate attempt to ‘fix’ her negative reputation which was garnered from her own
remarks and actions during the campaign for the film; interviews and press activities that were
observed publicly, in real time and unedited, which allowed for the internet to generate their own
views and opinions.
These claims are completely false, outrageous and intentionally salacious with an intent to
publicly hurt and rehash a narrative in the media. Wayfarer Studios made the decision to
proactively hire a crisis manager prior to the marketing campaign of the film, to work alongside
their own representative with Jonesworks employed by Stephanie Jones, due to the multiple
demands and threats made by Ms. Lively during production which included her threatening to
not showing up to set, threatening to not promote the film, ultimately leading to its demise during
release, if her demands were not met.
It was also discovered that Ms. Lively enlisted her own representative, Leslie Sloan with Vision
PR, who also represents Mr. Reynolds, to plant negative and completely fabricated and false
stories with media, even prior to any marketing had commenced for the film, which was another
reason why Wayfarer Studios made the decision to hire a crisis professional to commence
internal scenario planning in the case they needed to address.
The representatives of Wayfarer Studios still did nothing proactive nor retaliated, and only
responded to incoming media inquiries to ensure balanced and factual reporting and monitored
social activity.
What is pointedly missing from the cherry-picked correspondence is the evidence that there
were no proactive measures taken with media or otherwise; just internal scenario planning and
private correspondence to strategize which is standard operating procedure with public relations
professionals.”
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