Registration opens for Bridal Week, Europe’s coolest buying event

From 22–24 March, Bridal Week returns to London in an exciting new location at The Truman Brewery, Brick Lane.

Set in the heart of Shoreditch, this flagship event is designed for the modern bridal boutique and brings together some of the biggest, boldest and most beautiful names in the bridal industry. London’s influence on global fashion is undeniable, making it the perfect home for the industry’s leading trade event, and as Shoreditch also thrives on creativity, diversity and innovation, it is only fitting to reunite designers, buyers, press, editors and influencers from across the world in London’s East End.

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Renowned for attracting the industry’s most sought-after labels, Bridal Week will present an exclusive edit of international designers showcasing their latest collections. Attendees can explore new season styles from names such as Allure Bridals, Caroline Castigliano, Casablanca, Essense of Australia, Freda Bennet, Hayley Paige, House of Savin, Jane Aston, Jesus Peiro, Justin Alexander, Maggie Sottero Designs, Morilee, Paloma Blanca and Veni Infantino, with many more designers to be announced.

The venue’s versatile layout allows the exhibition to adopt a showroom-style format, creating a more immersive and carefully curated environment that encourages meaningful connections and inspired buying. From established heritage brands to emerging talent, Bridal Week offers retailers the opportunity to find next season’s must-have collections all under one roof, simplifying and enhancing the buying process.

Alongside the bridal collections on display, the show will feature a range of immersive experiences designed to enhance the visitor journey. A resident tarot reader will offer mystical readings inspired by the event’s theme of destiny and what’s written in the stars, while Bobbi Brown artists will provide mini glow-ups for guests throughout the day. Visitors can also enjoy live fashion illustrations, capturing elegant sketches as unique keepsakes, or find their perfect palette with a colour analysis expert. Bridal Week is also excited to introduce their ticketed after-hours immersive fashion show event, bringing the latest bridal designs to life in a striking and memorable setting.

Beyond the show floor, the event’s new city-centre location offers the perfect chance to explore Shoreditch. Known for its urban edge, the area is packed with stylish cocktail bars, acclaimed restaurants, cultural hotspots and vibrant markets which make it a destination unlike any other.

In the words of Event Director Alex Butler, “it’s time to rip up the rulebook” – so Bridal Week can’t wait to welcome you to their new neighbourhood.

Registering for Bridal Week is quick and simple:

• Register using the link below.
• Add your team members to your registration for easy group entry.
• Present your confirmation email on arrival to collect your passes.

REGISTER NOW

Bridal Week is a trade-only event. Boutique owners can register for Bridal Week by visiting bridalweek.com. Although not able to attend, brides can follow @bridalweekofficial for exclusive interviews with designers and an insight into the trends that will be hitting stores next year.