Showlite appoints Ellis Williams as Head of Business Development

Showlite, the award-winning full-service exhibition partner, has announced the appointment of Ellis Williams as head of business development. The appointment strengthens the Showlite leadership team and will develop new opportunities and drive forward its ambitious growth strategy.

Ellis joins Showlite with extensive experience across the live events and exhibitions industry, having previously held senior business development roles within agencies and contractors including Freeman, Human Built and Taylex Group/Visions Group. Her background includes supporting some of the UK’s most recognisable brands and working on projects for high-profile retail and lifestyle clients with pop-ups, bespoke builds, and experiential activations.

In her new role, Ellis will focus on building long-term partnerships and nurturing relationships with organisers, agencies, and brands that align with Showlite’s values and reputation for quality.

“This role is about opening doors and building meaningful relationships with organisers and brands that understand what Showlite brings to the table – trust, experience and delivery,” said Ellis Williams, head of business development at Showlite. “I’ve worked alongside Showlite for years and always admired the team’s professionalism and consistency. To now be part of that is incredibly exciting. I know the people, I know the products, and I have absolute faith in what we deliver.”

Ellis described Showlite as offering a “strong platform to grow,” citing its depth of expertise, fully equipped warehouse operation, and experienced team as key reasons she was drawn to the company.

“We’re thrilled to welcome Ellis to Showlite,” said Nick Lindwall, managing director of Showlite. “Her industry knowledge, energy and commercial mindset make her the perfect fit for the next stage of our growth. We’ve built a reputation for being a trusted, people-led business that delivers and Ellis shares that same belief that relationships and service are what really drive success.”

Ellis’ appointment marks the start of a new era for Showlite’s business development function, with a focus on expanding into new events and exhibitions across the UK and Europe.