Sitka Appoints Matt Wilson as Chief Revenue Officer to Lead Next Phase of Growth

Sitka, the platform transforming how organisers understand and shape live event experiences, has appointed Matt Wilson as Chief Revenue Officer. The move strengthens Sitka’s leadership team as it scales up delivery of real-time attendee insight and wayfinding for live events and venues.

With over two decades of experience in event technology and commercial strategy, Wilson’s background includes commercial roles in audience engagement, registration, CRM and ERP systems. His portfolio includes senior roles supporting global organisers and blue-chip clients such as Informa and UBM.

“Matt is the perfect complement to Sitka’s founding vision,” said Will Bayne, CEO and co-founder of Sitka.

“He brings deep industry knowledge, commercial intelligence, and a genuine passion for helping organisers succeed. We’ve built something bold and original, and now we’re ready to scale it. From the moment I first saw him pitch, to the relationship we have built over the last few years, I knew Matt had the clarity, integrity, and confidence we needed to move forward in our next chapter.”

The appointment combines Bayne’s product and design-led background with Wilson’s commercial leadership – a partnership that reflects Sitka’s ambition to challenge the status quo in event technology and meet rising demand for smarter, insight-driven platforms.

Sitka’s pioneering Attendee Intelligence® reporting gives organisers unprecedented visibility: not just into where people move, but how they interact with content, spaces and each other.

“I watch the event technology market very closely, and it’s very rare I  see something that’s truly unique,” said Matt.

“I think Sitka has found the perfect unique proposition. Organisers have spent years – and big budgets – trying to piece together the kind of insight Sitka can provide out of the box. It’s the right product, with the right team, at exactly the right time. I’m excited to drive strategic growth and help more organisers unlock the full value of attendee intelligence.”

Wilson will lead commercial operations and partner strategy as part of Sitka’s wider leadership evolution, working cross-functionally to ensure continued product-market fit and long-term customer success.