What Cvent’s ON24 Acquisition Means for Webinar Teams

When a major event technology provider announces an acquisition, it naturally raises questions for customers, partners, and the broader market. That is especially true when the deal involves two established platforms in webinars and virtual events.

Cvent has publicly announced its intent to acquire ON24. While the announcement itself is clear, many practical details have not yet been shared. For webinar owners, virtual event leaders, and procurement teams, the immediate challenge is understanding what is known today, what is not, and how to respond responsibly without speculation.

This article focuses on confirmed information only. It explains what has been announced, why it matters, and how teams can thoughtfully evaluate impact while the deal progresses.

What you’ll learn

• What Cvent and ON24 have officially announced so far
• Why this acquisition matters for webinar and event teams
• What is known versus what remains unconfirmed
• Practical steps teams can take now to evaluate impact
• Key questions to ask your vendor during this period

What has been announced

Fact box: Cvent and ON24 acquisition

Based on publicly available information at the time of writing:

• Cvent has announced plans to acquire ON24.
• The announcement confirms intent to acquire, not completed integration.
• Both companies continue to operate as separate platforms today.
• No public statements have confirmed changes to pricing, packaging, product roadmaps, or customer contracts.

Sources: Cvent, Demand Gen Report.

Importantly, these points reflect what has been announced, not what may happen after closing.

Why this matters to webinar and event teams

For teams that rely on webinars and virtual events as a core channel, acquisitions introduce a period of uncertainty, even when no immediate changes are announced.

Platform continuity and program stability

Webinars often support demand generation, customer education, partner marketing, and executive communications. Because they touch multiple teams and systems, any potential platform change can raise internal questions about:

• Long-term product investment and support
• Reliability of existing integrations with CRM and marketing automation
• Consistency of the attendee and presenter experience

At this stage, the announcement alone does not change how ON24 or Cvent products operate. Still, it is reasonable for teams to reassess dependencies.

Procurement and IT risk assessment

Procurement and IT stakeholders are often tasked with proactively managing vendor risk. Following an acquisition announcement, they may initiate reviews related to:

• Contract terms and renewal windows
• Data privacy, security, and compliance documentation
• Vendor consolidation strategies across events, webinars, and marketing

This type of review is standard practice and does not imply dissatisfaction with the current platform.

Market evaluation behavior

Historically, acquisition announcements tend to increase evaluation activity across the category. Teams use the moment to revisit whether their webinar platform still aligns with broader goals, including:

• Connecting webinars with in-person and hybrid events
• Supporting year-round engagement strategies
• Measuring performance across the full event portfolio

This behavior reflects due diligence, not urgency.

What is known vs unknown today

A clear distinction between fact and uncertainty helps teams avoid unnecessary assumptions.

What is known

• Cvent has announced plans to acquire ON24.
• The agreement has been publicly confirmed and approved by ON24’s board.
• ON24 and Cvent continue operating and supporting customers independently today.

What is not known

• Whether or how ON24 functionality will be integrated into Cvent’s platform
• Any future changes to pricing, packaging, or licensing
• Product roadmap alignment or consolidation plans
• Long-term support models or customer migration strategies

Until additional public statements or regulatory filings are released, these areas remain unconfirmed.

Practical checklist for teams evaluating impact

Rather than reacting quickly, many teams take a structured, internal approach to evaluation. The goal is preparedness, not prediction.

Internal review

• Document how webinars are used across marketing, events, and customer teams
• Identify critical integrations, workflows, and reporting dependencies
• Review current contract terms, renewal dates, and notice periods
• Clarify what success looks like for your webinar program over the next 12 to 24 months

This exercise is valuable regardless of whether any platform changes occur.

Stakeholder alignment

• Share a fact-based summary with marketing, events, IT, and procurement
• Establish a single internal point of reference to prevent speculation
• Agree on evaluation criteria if alternative platforms are reviewed

For many organizations, this process alone provides reassurance and clarity.

Questions to ask your vendor

When speaking with your current or prospective vendor, focus on confirmed information and communication practices.

Helpful questions include:

• What public information can you share about the announced acquisition?
• How are customers being supported during this interim period?
• How will future updates be communicated, and through which channels?
• What commitments exist around data protection and compliance?

Avoid questions that require forecasting outcomes that have not been announced.

How to evaluate your options

Some teams use this moment as a natural checkpoint to reassess the market. If you do, focus on alignment rather than reaction.

Evaluation criteria to consider

• How well the platform supports both webinars and larger virtual or hybrid events
• Whether reporting and analytics align with your measurement maturity
• How easily webinars connect into a broader event ecosystem

Resources such as ON24 alternatives and Goldcast alternatives can provide context on how different platforms approach webinars and virtual events. Reviewing a comprehensive webinar solution page can also help clarify what a unified approach looks like.

As more information becomes available, teams may also look for updated comparisons, such as best webinar platforms or a detailed Bizzabo vs Cvent analysis.

FAQs about Cvent ON24 acquisition

Recap and what to do next

The planned Cvent ON24 acquisition is a significant announcement, but it is still early. What matters most right now is clarity, not speculation.

For webinar and virtual event teams, the most effective response is to stay informed, align stakeholders, and ensure your platform choices support long-term strategy and measurement. Monitoring official updates while maintaining internal readiness puts teams in a strong position, regardless of how the deal progresses.

How Bizzabo fits into the conversation

As teams reassess how webinars fit into a broader event strategy, many are looking for a more unified approach. Bizzabo’s enterprise-grade platform brings webinars, virtual events, hybrid experiences, and in-person events together in a single system, with shared data, consistent experiences, and clear measurement across the full event portfolio.

If you are exploring how to simplify your webinar stack while connecting it to your larger event ecosystem, Bizzabo’s unified webinar and event platform is designed to support scalable programs and long-term growth. Talking with an expert can help you evaluate whether a consolidated approach aligns with where your team is headed.

Disclaimer and last updated

This article reflects publicly available information at the time of writing. No assumptions are made about future product changes.

Last updated: January 2026

This post will be reviewed monthly until the deal closes and quarterly thereafter, or sooner if new public statements or filings are released.