BWH Hotels 200+ properties join beam to champion connection and excellence across UK hospitality

BWH Hotels, one of the UK’s most recognisable hospitality brands, has officially rejoined beam – the trade association for the business events, accommodation and meetings sector – bringing more than 200 properties into the membership community.

The move marks a significant step in BWH Hotels’ continued strategy to redefine its brand and elevate its presence in the business events and meetings space. With a diverse portfolio, BWH Hotels is set to benefit from beam’s Code of Practice, influential network, government lobbying, and platforms designed to connect members with others in the hotel, venue and agency community.

Nicola Wood, Head of Sales at BWH Hotels GB, said: “We are delighted to rejoin beam. With an industry worth over £60 billion annually, beam plays a critical role in spotlighting our sector’s contribution to the economy and advocating for long-term support and change. This partnership places BWH Hotels at the centre of that conversation, helping us stay ahead of the game and align with industry experts who lobby for change and more support for independent hotels.

“It also allows us to showcase our evolving brand to key partners, agents and the wider business community – from luxury WorldHotels properties to core Best Western to our Sure Hotels proposition, we offer a broad range of accommodation options. What’s more, beam’s values and Code of Practice align perfectly with our focus on excellence, ambition, and strategy for the future. We’re already signed up to the beam Annual Forum this summer and look forward to engaging with other members at events throughout the year.”

As part of beam, BWH Hotels will also gain access to exclusive training opportunities, sustainability initiatives and industry working groups – benefits designed to help members navigate change and maintain competitive advantage.

Louisa Watson, Chair of beam, commented: “We’re really happy to welcome BWH Hotels back to the beam community. With their broad portfolio and renewed energy, they bring incredible value to our membership network, and we’re especially excited that BWH Hotels will be attending our 2025 Annual Forum. Their presence helps strengthen our collective voice as we work to boost the business events and accommodation sector across the UK.”

The 2025 beam Annual Forum takes place on 3–4 July at Novotel London West and will explore the theme: “Relationships 2.0 – The Heartbeat of Hospitality and Human Connection.”