Inside Continental and MLS’s Mobile Tour for ‘Sunday Night Soccer’
Inside Continental and MLS’s Mobile Tour for ‘Sunday Night Soccer’
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Inside Walmart’s Immersive ‘Saturday Showdown’ for Soccer Fans
Inside Walmart’s Immersive ‘Saturday Showdown’ for Soccer Fans
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Event Program Benchmarks 2026: How High-Performing Teams Operate
Event strategy conversations often focus on ambition, creativity, or executive expectations. Those conversations matter, but they rarely answer the most…
Experiential Marketing Trend of the Week: Red-Carpet Premieres
Experiential Marketing Trend of the Week: Red-Carpet Premieres
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Don’t Guess — Measure ROI Activations
Experiential sponsorships are everywhere right now, brand lounges, immersive demos, VIP moments, interactive booths. And when they’re done well, they…
Event Marketing Strategy 2026: Executive Predictions
Events are entering a structural shift in how they are viewed at the highest levels of the organization. They are…
Hertz Unleashes ‘Gold Squad’ Dogs in Colorado
Sponsorship: Hertz Unleashes ‘Gold Squad’ Dogs in Colorado
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Michelob ULTRA, USA Hockey and Home-Turf Events Worth Gold
Michelob ULTRA, USA Hockey and Home-Turf Events Worth Gold
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Who to Call About Partnerships: Which Titles Matter, and Which Don’t
.fl-post-thumb {display: none}; 20 minutes on important job titles if you are selling sponsorship. The post Who to Call About…
What Enterprise Event Leaders Want in Event Management Software
Enterprise event technology is under new scrutiny. Event leaders are accountable for pipeline influence, deal acceleration, retention, and measurable engagement…