Experiential Marketing Trend of the Week: Aura Readings
Experiential Marketing Trend of the Week: Aura Readings
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How Event Apps Drive Engagement, Data, and Event ROI
Mobile event app adoption has become a critical driver of engagement, data visibility, and measurable ROI for modern event teams.…
Get the Right Event Data from Your Suppliers
Guest Column: Get the Right Event Data from Your Suppliers
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Building a Better Measurement Practice: The ROI-driven RFP
Building a Better Measurement Practice: The ROI-driven RFP
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Best Practices for Driving Mobile App Adoption
Introducing an event mobile app effectively requires a structured, multi-channel communication strategy that begins well before the event and continues…
How to Make ‘Soft’ Event Marketing Performance Metrics ‘Serious’
How to Make ‘Soft’ Event Marketing Performance Metrics ‘Serious’
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How to Drive Engagement & ROI
Most event apps fail to drive measurable impact because they are treated as static tools rather than integrated engagement systems.…
Five Steal-worthy Exhibit Ideas from NYIAS 2026
Field Report: Five Steal-worthy Exhibit Ideas from NYIAS 2026
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Credible Sponsorship ROI Reporting – The Sponsorship Guy
Since 2006 The Sponsorship Guy has been on a mission to improve results for sponsors and sponsorship properties. Larry’s skill…
Smarter Check-In, Badge Printing, and Logistics
Onsite event operations are where even the best event strategies are tested. When thousands of attendees arrive within a short…