Inside 11 Experiential Marketing Trends
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What is Sponsorship? A Post-Pandemic Update
80% of corporate sponsors are interested in investing in virtual events.* Since I originally wrote my blog “What is Sponsorship…
“Media Champions” Interview on Media Planning & Buying Tips
On this segment of “Media Champions” with Larry Weil from The Sponsorship Guy™, Daily Ad Brief host MaryTherese Griffin discusses the latest media planning and buying tips…
Think Sponsors will Fund your Idea? Think Again.
Sponsors are not investors. Sponsors are advertisers. Sponsorship is a channel of marketing and advertising. Companies that choose sponsorship are…
Why do sponsor prospects keep delaying decisions?
In today’s fast-paced business world, time is of the essence. But when it comes to making sponsorship decisions, many companies…
Your perfect email may never get delivered
You have worked hard to craft the perfect message to your potential sponsor. You never hear back. You don’t know…
How to Find (and Keep!) Event Sponsors
Hosting an event can be a great way to bring people together and create memorable experiences, but it can also…
Using AI to Improve Sponsorship ROI
Sponsorship is a powerful marketing practice that can help businesses increase brand awareness and customer engagement. However, with the rise…
3 Things Every Sponsor Craves-And How to Deliver Them
Sponsorship is a powerful way for brands to connect with their target audience, increase brand awareness, and generate leads and…
The Untapped Potential of AI to Revolutionize Your Sponsorship Campaigns
Since 2006 The Sponsorship Guy has been on a mission to improve results for sponsors and sponsorship properties. Larry’s skill…
