Pointr to Enhance Attendee Experience at NRF 2025: Retail’s Big Show with Next-Generation Maps & Wayfinding 

Pointr, the leader in AI mapping and indoor wayfinding solutions, is proud to announce it has been selected as the official mapping & wayfinding technology partner for NRF 2025: Retail’s Big Show in New York City. Building on the success of NRF 2024, where more than 39,000 attendees benefited from Pointr’s maps, this year’s enhancements will empower even more visitors and exhibitors with seamless navigation and rich interaction options across the sprawling Javits Center.

With 50,000 expected searches and over 60,000 points of interest (POI) interactions projected, NRF 2025 attendees can look forward to an optimized event experience, whether finding a booth, navigating to amenities, or receiving timely updates on sessions. Pointr’s innovative maps and wayfinding technology — available through the official NRF Events app powered by Grip, onsite kiosks, and app-free via QR codes — ensures every attendee can access this tool to enhance their event journey.

“Pointr’s mapping technology has helped simplify event navigation, boost exhibitor visibility, and create a more engaging environment for nearly 40,000 attendees at Retail’s Big Show,” NRF Senior Director of IT Projects Holly Eva said. “We look forward to working together to further elevate the guest experience at NRF 2025.”

Enhanced Attendee Experience

NRF Retail’s Big Show is renowned for its scale, drawing approximately 40,000 visitors and more than 1,000 exhibitors annually to the 3.3 million-square-foot Javits Center. With Pointr’s solution, attendees can now:

• Navigate with Ease: Effortlessly find booths, amenities, and speaker sessions using Pointr’s precise and interactive maps.
• Get Real-Time Directions: Blue Dot technology enables live indoor positioning, guiding attendees directly to their destinations.
• Receive Location-Specific Notifications: Receive timely notifications, such as “Keynote session will start in 10 minutes” when near relevant event spaces.
• Enjoy App-Free Accessibility: Attendees can access maps through QR codes and URLs, eliminating the need for additional downloads.

Added Value for Exhibitors and Event Organizers

For exhibitors, Pointr’s maps are more than just a navigation tool—they are a platform for visibility and engagement. With Pointr’s platform, exhibitors at NRF 2025 can:

• Increase Foot Traffic: Custom QR codes direct attendees to booths, driving engagement and increasing visits.
• Enhance Booth Listings: Exhibitors can add rich content, such as images, links, and meeting options, turning their booths into digital information hubs.
• Receive Real-Time Analytics: Exhibitors and event producers can monitor interactions, track popular POIs, and adjust content instantly through the Pointr Cloud CMS portal.

Pointr’s advanced analytics and geofencing capabilities also empower event organizers with valuable insights into attendee behavior, allowing them to respond to search trends and send location-based messages in real-time.

The Power of Pointr’s Solution

Pointr’s sophisticated 2D and 3D interactive maps offer an unparalleled experience for large-scale events. From the initial CAD file to a live interactive map, Pointr’s platform scales effortlessly, enabling fast mapping across multiple devices and platforms. The solution integrates seamlessly with NRF’s event infrastructure and automates POI updates via APIs, ensuring that exhibitor and event data remains current even with last-minute adjustments.

With Pointr, NRF staff can quickly update maps through Pointr Cloud CMS, allowing for real-time adjustments and instant feedback response. The platform’s integration into kiosks, the NRF Events app, and on-site QR codes brings a modern, app-free experience to attendees, alleviating the need for excessive support from event staff.

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