Redefining Fandom for Today’s Brands by Chief Marketer / Event Marketer

The Era of Fandom is upon us—as brands lean into live experiences to transform passive audiences into passionate fans.

For the first time ever, executives from FX, HI-CHEW and Cartwheel take you inside their fan strategies at festivals and proprietary activations and explain:

• The key steps to migrate audiences towards fandom for your brand
• How FX and HI-CHEW move their audiences from customer to evangelist to fan
• How to use “deep listening” to convert your audiences into passional advocates
• The difference between sustaining fandom and creating new ones
• How to create emotional connections that spark and grow fan communities
• And much more!

It’s one of the most exciting trends in experiential marketing for both B-to-C and B-to-B brands. Get your fandom intel today—it will make you think differently about your customers and audiences.