Sponsorship in the Era of Virtual Engagement

During this Facebook Live interview hosted by Alicia Baraga of Ripple Event Marketing Larry takes on the challenges of generating sponsorship in the virtual world. With a focus on nonprofits, the topics are of value to anyone grappling with understanding how to attract sponsors for virtual events. Topics covered include:  Activation, Assets & Inventory, The Pitch Deck, Valuation, Reporting via Event Recap, How Sponsors Think about Value, Sponsorship Bundles, Reaching Decision Makers, Email do’s and don’ts, Using LinkedIn for prospecting, the One-Sheet, Sponsor Benefits for Virtual Events, the Digital Event Bag, how to plan a Virtual Walk-a-Thon, How Digital Grows Sponsor Value, and the Value of Brand Alignment in Sponsorship.