Swiftie Ensures Dog Doesn’t Miss ‘Eras Tour’—’Deserved the Full Experience’

A Swiftie has shared how she gave her dog a full concert experience from the comfort of her own home.

After attending Taylor Swift’s record-breaking Eras Tour herself near her home in Scotland, Maddi Mitchell wanted to give her dog, 5-year-old cocker spaniel Jura, a taste of the magic too, creating a concert atmosphere for her furry friend.

In a now viral video on TikTok, the pup is seen enjoying the Taylor Swift: The Eras Tour documentary on Disney+, all while wearing one of the concert’s signature flashing wristbands and even some handmade friendship bracelets.

“I had the film on in the background as i was cleaning and I just saw her looking at it so intently and it just made me laugh,” Mitchell told Newsweek. “I just saw the opportunity give her some bracelets i got at my show and make a funny little video to share with my friends.”

Taylor Swift’s Eras Tour has been making headlines worldwide, becoming the first tour ever to gross over $1 billion, with projections estimating a total revenue of approximately $2.165 billion by the end of 2024.

The tour has set numerous records, including the most-attended concert by a female artist in the U.S., with 69,000 fans at the opening night in Glendale, Arizona, and becoming the first solo artist to play London’s Wembley Stadium eight times in a single tour, a feat previously achieved by Michael Jackson in 1988 during his Bad Tour.

The energy and excitement surrounding the Eras Tour has been so intense that fans have even caused minor earthquakes, with a 2.3 magnitude earthquake recorded in Seattle during one of the shows. The tour is known for its innovative use of LED wristbands, which synchronize with the performance to create a visually immersive experience for fans.

In addition to the wristbands, friendship bracelets have become a significant aspect of the Eras Tour, inspired by Swift’s lyric “You’re on your own, kid,” from her song “The Archer.” Fans have embraced the trend, making and exchanging bracelets at concerts as a way to connect and celebrate their shared love for Swift’s music.

In the text overlay on the video Mitchell said: “She deserved the full experience.”

The at-home Eras Tour experience melted hearts online and comments came pouring in from Swifties.

Alicia wrote: “Tay might prefer cats but I still think she’d love this.” While another viewer, Valeria, said: “The fact that she even has bracelets on her paw.”

Others chimed in to say the moment was “too cute” and “the cutest thing I’ve ever seen.”

“I woke up to [the video] having about 60,000 views and it literally didn’t stop growing for weeks. I find it hilarious that two months on people are still liking and commenting on it,” Mitchell said.

As for the experience itself, she said she likes to think that Jura had as great a time as she did during the concert: “I think she loved it,” Mitchell said. “She’s like my baby so if I’m a Swiftie then so is she.”