The Ultimate Guide to Event Sponsorship: Tips, Strategies, and Examples

It’s no secret that businesses are putting more and more money into events. In fact, 97% of marketers say that events are still the best way to drive business results.

But here’s the thing no one’s talking about; sponsorship and sponsor ROI. As the events industry continues to heat up, the growth and scalability of your event strategy will rely on event sponsors.

And yet, securing sponsorships is one of the trickiest challenges for even the most experienced event organizers. While audience engagement and attendance are big priorities, 29% of event teams say sponsors are at the top of their list.

If you’re feeling a bit unsure, overwhelmed, or even stressed out about the future of event sponsorship, don’t sweat it — we’ve got your back. Keep reading this comprehensive guide to learn:

What is event sponsorship?

Let’s start with the basics: What does it actually mean to sponsor an event? 

Simply put, a corporate event sponsor is a company that contributes funds or resources to support an event in exchange for some perks. This support can come in all shapes and sizes — like offering a venue, food, or raffle prizes, as well as media sponsorships and promotional partnerships.

In return, sponsors usually receive valuable benefits, such as extra brand exposure, access to attendee data, speaking opportunities at the event, or discounted tickets.

Ticket pricing strategy have you down? Read In-person, Virtual, and Hybrid Event Ticket Pricing Strategies.

Companies sponsor events to help grow their business, so if your event offers that kind of opportunity, you’ll have a good chance of securing partners and boosting the overall experience for attendees. 

That said, not every event will catch a sponsor’s eye. Internal events — like sales kickoffs and training sessions — usually don’t offer enough value for companies to see them as an event sponsorship opportunity. Of course, there are always exceptions! A strategic partner, for example, might sponsor an internal event if it helps your team sell their product more effectively.

3 reasons why event sponsorships are valuable

We know the “what” when it comes to event sponsorship. But what about the “why”? 

Why should you spend time and resources researching, contacting, and securing event sponsors? Is it really necessary?

The answer to that question depends on your organization and the kind of event you plan on hosting. But in general, securing event sponsors is worth the effort for these three reasons.

1. Boost your event budget

Planning an event isn’t cheap, and ticket sales alone often aren’t enough to cover the costs — especially if you want to keep prices reasonable. So, what’s an event planner to do?

Easy: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year.

This makes perfect sense — especially because 53% of event marketers believe decreasing budgets are the biggest challenge they face. Couple that sentiment with persistent inflation, a looming recession, and an uptick in layoffs, and it appears this trend will continue for the foreseeable future. If these predictions are true, event planners will need to work even harder to secure sponsorships for their events — whether in-person or virtual.

Sponsorships aren’t just about covering costs; they also help keep ticket prices affordable and inclusive. With the right sponsors, you can offer discount codes and needs-based tickets to folks from different socioeconomic situations, ensuring your event is accessible to everyone.

According to events on Bizzabo’s platform, more than 25% of in-person and hybrid events are paid versus only 10% of virtual events. The average ticket price for a paid event is $655, but 50% of paid tickets used discount promo codes, and 75% gave a full discount — that’s a free ticket. 

The more sponsorships you can secure, the bigger your budget will be and the more opportunities you’ll create for top-tier speakers, multiple ticket options, event activations, peace of mind, and so much more. At the same time, you’ll have more room to invest in unforgettable event experiences — like deploying wearable tech like Bizzabo’s Klik smart badges.

2. Level up your event’s credibility 

Let’s be real: If you had a choice between going to an event with no sponsors or one that’s sponsored by Amazon, which would you pick?

Most of us would probably prefer the Amazon-sponsored event — even if everything about the two events was exactly the same. 

Why? Because Amazon’s name brings major credibility. If a company that big and well-known is backing an event, it must be worth attending — right?

Although partnering with a company like Amazon may be a stretch, securing respected brands in your industry can do wonders for your event’s credibility and likely help you boost registration. 

You also don’t have to always aim for the giants, though. Consider micro-sponsors with solid name recognition. Focus on companies that have the budget, a marketing team, and the means to support an event of your size. Ultimately, it’s all about finding the right fit.

3. Get creative with your reach 

Lastly, sponsors can offer way more than just money and credibility. They can bring extra perks to your event, too. Let’s say you partner with a local restaurant. In exchange for promoting their business to all your attendees, they might let you use their event space and even cater lunch.

Another big advantage of having sponsors is the extra exposure they can give your event. If someone sees their favorite brand sharing your event on social media, they might decide to attend just because they trust that company — a win-win for everyone.

5 ways to find the right event sponsors

Finding event sponsors isn’t as challenging as it may seem. To secure event sponsorships, you first need to find the right companies to partner with. Here’s how to do that.

1. Know your event

To get started, it’s important to understand the details of your event. To do that, ask yourself these questions:

• What type of event are you producing? 
• What is your overall vision for your gathering?
• What goals are you hoping to achieve? 
• What sets your event apart from other events on similar topics?
• Who are the people attending your event? 

These are exactly the kinds of questions potential sponsors will ask. So, it’s smart to think through them as you work on your event strategy. When you know the answers upfront, you’ll focus on reaching out to brands that truly align with your vision.

And if you’re hosting a recurring event, make sure to let sponsors know. Companies love the idea of forging long-term partnerships that promise consistent, repeatable ROI. It’s a great way to show that sponsoring your event is a solid investment.

2. Understand why businesses sponsor events

There are plenty of reasons why businesses choose to sponsor events — from generating leads to expanding their reach. As you begin thinking about sponsorship, here are some key things to keep in mind:

• Increased social media impressions. Events often lead to hundreds — if not thousands — of social media posts. This creates tons of opportunities for a sponsor’s name to be shared alongside your event’s hashtag, increasing their followers and brand visibility.
• Accelerated lead generation. Many companies see event sponsorship as a fantastic way to attract potential customers. If the event’s attendees align with their target audience, it’s a golden opportunity to fill their sales pipeline and boost their chances of closing deals.
• Access to specific demographics. Companies often struggle to reach certain audiences due to limited resources. However, sponsoring an event can open doors to target demographics that may have been tough to access otherwise. Brands are particularly eager to sponsor events that can help them connect with specific groups — like developers, business executives, or creatives.

Bottom line? The more you understand what your sponsors need, the better you can cater your pitch to their challenges and secure a deal.  

3. Identify the right partners

Rather than spamming every business you find and presenting them with event sponsorship proposals, we recommend that you first identify the kinds of companies that would be a good fit. Then reach out and interact with only those brands.

For example, a company like McDonald’s might not send the right message if you’re planning a conference for medical and health professionals. But a company like Aetna or Walgreens could be a great fit.

Contacting organizations that don’t align with your event brand or don’t have a history of sponsoring events isn’t productive. Doing your due diligence to find the right partners will also save you time and increase your success rate.

Not sure how to tackle virtual event sponsorships? Download our Virtual Event Sponsorship Guide + Workbook. 

4. Use online resources to find sponsors

Knowing your event particulars and the kind of companies you hope to partner with is excellent. But you still need to go out and find organizations that fit your criteria. 

One of the easiest ways to do that is to use online resources like SponsorMyEvent or SponsorPitch. These tools make it easy to connect with potential event sponsors and send an event sponsorship agreement if they seem like a good fit. While you’re at it, you can also use a tool like Sponseasy to create a sponsorship proposal quickly. 

5. Research events similar to yours 

This last tip is simple but often gets overlooked! Take some time to check out other events similar to yours and look at their sponsor pages. If those companies were excited about partnering with those events, there’s a good chance they’d be interested in sponsoring yours as well. Either way, it never hurts to ask.

6 tips for how to make a sponsorship proposal

Now that you’ve created a list of potential event sponsors, it’s time to pitch them. 

Whether you’re emailing potential event sponsors, hoping for an organic connection at a networking event, or reaching out on LinkedIn, these three tips are essential to your success:

1. Research potential sponsors more deeply 

You know that the companies on your list align with your event’s topic and vision, and each has a history of sponsoring events in the past. Now, it’s time to dig deeper.

The more information you have on each stakeholder and company you plan to contact, the better. Before reaching out to a company, research the following: 

• Who is the key decision maker? What is their personality type and their contact information?
• What are the marketing objectives and challenges? 
• How would sponsoring your event can help them meet their marketing objectives?
• Do they have the budget to sponsor your event as you desire? 
• What value would they add to the attendee experience? 
• What are some potential roadblocks that could come up in the process? 

With this information on hand, you can craft a personalized pitch that makes it much easier to land your sponsorship. 

2. Communicate value

In the last tip, we talked about the importance of understanding how sponsoring your event can benefit the companies you’re reaching out to. This knowledge is key for showcasing the value you bring to the table, which is essential for securing partnerships.

Remember, organizations aren’t going to support your event just for the sake of it; there needs to be a fair exchange of value. So, when you make your pitch, shift the focus to how the event will benefit them rather than just highlighting the event itself. This approach will help your request come across as more compelling.

Be sure to include the following information in your pitch, too: 

• The number of expected attendees plus demographics
• Brands that have sponsored your event in the past and their success metrics (if applicable)
• Anticipated ROI for sponsors (e.g., potential reach on social and leads generated)
• User-generated content from past events that proves the value and reach
• Testimonials and quotes from past sponsors and attendees

Proving value is difficult enough for live events. But it’s even more challenging for virtual ones. If you’re hosting a virtual event, call out the value sponsors will see if they partner with your event and focus on the benefits of a virtual event. 

For example, the sponsorship prospectus for Open Data Science Conference’s Virtual AI Expo includes a section dedicated to why a virtual expo is an even better investment for sponsors.

Source: ODSC

3. Ask the right questions to ensure success

Although you may have done your due diligence in pinpointing the sponsors that align with your brand and event vision, it’s still important to ask some key questions before formalizing anything: 

• How do you see your organization’s mission aligning with our event and brand? 
• What are your core company values and key brand values? 
• What are some key ROI metrics you want to increase through this sponsorship? 
• What are your main goals as an event sponsor?

It’s possible the “right sponsor” may turn out to be the “wrong sponsor.” Asking these questions can help you ensure that your values and their values are aligned to achieve your event goals. 

4. Include social proof

Social proof — like testimonials from past partners — can be incredibly persuasive when it comes to attracting brands to sponsor your event. Just like we check product reviews before making a purchase, potential sponsors will want to see that previous partners had a great experience and found value in sponsoring your event.

If you can, take it a step further by creating detailed case studies with your top sponsors. A fantastic example of this is TED’s collaboration with long-time partner Rolex. Their case study highlights the positive returns Rolex gained from the partnership, which has helped TED secure even more sponsors.

5. Build a relationship with communication 

The key to successfully pitching and partnering with sponsors is all about communication. When you start collaborating with sponsors, it’s incredibly important to establish a shared language. This helps everyone get on the same page regarding key business goals and outcomes that will make both sides successful.

For example, Vasil Azarov, founder of the Growth Marketing Conference, focuses on building mutually beneficial partnerships and co-sponsoring programs. This includes providing sponsors with an outline of opportunities for additional exposure, collaborating on content like webinars, and leveraging a partner to co-sponsor direct mail campaigns and initiatives on the event floor.

Fostering a collaborative environment also helps to maintain good relationships with key sponsors in current and upcoming events.

You can also find software to help you communicate with your sponsors and create a seamless experience for them to work with you. For example, Bizzabo offers a partner and speaker management solution, which makes it easier than ever to manage your sponsors. 

Since building strong relationships is key to getting and keeping sponsorships, it’s a great idea to do everything you can to make the sponsor experience an unforgettable one.

6. Optimize your event website 

Finally, make sure to include sponsorship details on your event website. A dedicated page highlighting why companies should consider sponsoring your event can be really helpful. You could showcase past sponsors, keynote speakers, who the sponsors will connect with, and even some testimonials. This extra info will help potential sponsors feel more confident in their decision to partner with you.

5 tips for better event sponsorship packages

To kick your event sponsorship efforts into high gear, you need to offer different sponsorship packages — there is no one-size-fits-all here!

With the rise of virtual events alongside the continued preference for in-person events, your sponsorship packages will need to be even more impressive because it may be harder for potential sponsors to visualize your event and the value they’ll get out of it. In fact, nearly 37% of organizers believe it’s more difficult to provide valuable opportunities for sponsors when hosting virtual events.

1. Include different event sponsorship levels

When building sponsorship packages for your event, you’re best off creating multiple sponsorship tiers and offering different benefits at varying price points. For example, sponsorship levels might look like this:

• The Bronze Package ($1,000): Your company logo on all event marketing materials, a guaranteed digital sponsor page, a virtual sponsorship gift, sponsor placement in lower thirds, 30-second promo video before the keynote session.
• The Silver Package ($2,500): Everything in the Bronze Package, plus branded transitions between videos and/or sessions (only 25 available).
• The Gold Package ($5,000): Everything in the Bronze and Silver Packages, plus a branded virtual lounge named after your company (only 10 available).

The more money an organization pays, the more benefits they receive. You can also create different packages for companies instead of individuals, give discounts when multiple tickets are purchased at once, and more.

Here’s an example of what this could like like courtesy of the folks at Community Summit:

Source: Community Summit

But don’t limit your sponsorship packages to what’s on paper. You may have a sponsor who wants something unique — like a case study — out of the relationship. Stay flexible and be prepared to entice sponsors on the fence with something outside the box. 

2. Create unique opportunities

There are many ways to add value to your sponsorship packages. Here are a few ideas:

• Guaranteeing a speaking slot for the CEO of a sponsoring company
• Allowing partners to put their company names on breakout rooms
• Including a sponsor’s logo on the swag bags given to each attendee
• Having polls or Q&A sessions “sponsored by” a specific company

But to supercharge your packages and entice organizations to spring for more expensive sponsorship options, you need to create unique opportunities. The key is to be creative and consider ways to differentiate from other offerings sponsors might be seeing.

3. Make it clear

Your event sponsorship packages will only sell if potential sponsors understand exactly what they’ll receive once they make a purchase. They’ll also need to know how to become eligible for each package. Here, clarity is your friend.

Start by spelling out every package benefit, perk, and requirement in crystal-clear language. Potential sponsors should never have to guess at what they’ll receive in exchange for a portion of their company’s budget. This is especially true when selling sponsorships for large sums of money.

This example from SaaStr tells sponsors exactly what they can expect and how much it will cost. It even uses visual examples, so sponsors don’t have to guess or imagine what it will look like.

Source: SaaStr

4. Exclusivity Sells

Want to sell high-end packages like Adobe? Make use of exclusivity. 

On the surface, this may sound counterintuitive. If 10 people want to pay Adobe tons of money to sponsor the event, why would they only accept six of them?

There are a couple of different reasons.

First, it’s simple math. There’s only so much time in the day and resources on hand. SaaStr (and other companies that offer high-end sponsorship packages) can only provide adequate value to so many sponsors. If they were to let more companies participate, the package wouldn’t deliver as much value.

Second, exclusivity breeds desire. As humans, we always want what we can’t have. And we tend to feel better about ourselves when we have what others want but can’t get. Making your top sponsorship packages exclusive increases the chances people want to buy them.

Another way to use the exclusivity principle is to make certain packages “invite-only.” In other words, companies can’t apply for these limited slots. Instead, they have to be invited to purchase them.

Creating exclusivity is the key — particularly if you’re planning a larger virtual conference. The bigger the event, the more sponsorship dollars you might need. Don’t be too eager to accept every offer; prioritize the best partnerships for you, your event, and your attendees.

5. Make your sponsorship page enticing and vibrant

Source: South by Southwest

Finally, to increase the likelihood that companies will want to sponsor your event, make the event sponsor web pages on your event website enticing and vibrant. Sponsors care about how their brand is represented. Use rich media elements to make the page and the way sponsors are represented in it, visually pleasing.

South by Southwest does a great job highlighting event sponsorship opportunities. The annual media and music conference has a section showcasing their top sponsors from years past, with logos prominently displayed across engaging visuals.

Knowing that their company will be featured on your event website — especially if your website receives a lot of quality traffic — may be the perk that convinces a brand to partner with you.

Virtual and hybrid events rely more on technology than in-person events did previously. More than 50% of organizers believe event technology tools will play a key role in connecting sponsors and attendees both virtually and in person. That being the case, it’s important to find an event platform with the features you need to create a great website and an engaging digital experience to attract sponsors.

4 ways to convince sponsors to sign on

Recently, Arianna Black, Evan Babins, and Jennifer Feeney joined us on the Event Experience podcast to share some examples of how they’re engaging sponsors, managing tightening budgets, and improving the sponsor experience to maximize ROI. Here are some key takeaways you can use to increase the chances you’re able to onboard more sponsors at your next event. 

1. Create a sense of urgency

Creating a sense of urgency in sponsorship requests can motivate potential sponsors to act quickly. One effective way to do this is by highlighting limited sponsorship opportunities or approaching deadlines.

For example, you might mention that there are only a few sponsorship spots left or that you have an early bird pricing option that expires soon. This encourages sponsors to secure their place at your event rather than waiting and possibly missing out.

You could also share exciting news about how the event is shaping up — like confirmed speaking or special activities — which can further entice sponsors to jump on board. By making them feel like they need to act fast, you increase your chances of convincing them to sign on.

2. Show appreciation for returning sponsors

Nurturing relationships with returning sponsors is key to long-term success. Just like it’s easier to sell to an existing customer than a new one, you’ll have a much simpler time convincing a brand that already sponsored one of your events to do so again (assuming, of course, they got ROI from it!). 

Take time to acknowledge existing sponsors’ past contributions — whether through personal notes, shout-outs on social media, or featuring them prominently in event materials. You might also consider offering them exclusive benefits, like priority placement for branding or special recognition during the event.

When sponsors feel valued, they’re more likely to continue their partnership with you. When it comes to securing sponsors, a little kindness goes a long way.

3. Collaborate on new events

Collaborating with sponsors on new event ideas is a great way to strengthen your partnerships and make them feel more involved. When you work together, it not only benefits sponsors by allowing them to influence the event but also gives you valuable insights into what they’re looking for.

Consider scheduling brainstorming sessions where you can share ideas, discuss themes, and plan activities that align with their goals. This co-creation approach fosters a sense of ownership and commitment — making sponsors more likely to invest in your event.

Plus, when sponsors see their ideas come to life, it enhances their investment experience and can lead to creative, fresh events that attract more attendees and generate more excitement. 

What’s not to like?

4. Highlight ROI beyond the event

When approaching potential sponsors, it’s critical to demonstrate ROI they can expect — not just during the event but also beyond it. Many companies want to know how sponsoring your event will benefit them in the long run. This could be through increased brand exposure, access to valuable leads, or enhanced customer loyalty.

As you make your pitch, share case studies or testimonials from past sponsors that illustrate these outcomes. Additionally, offer to provide post-event reports detailing metrics like social media engagement, attendee feedback, and number of leads generated.

By showcasing the lasting impact of their sponsorship, you’ll help potential partners see the value in supporting your event — making them more likely to come on board.

3 great event sponsorship package examples

Through this point, we’ve given you tips on creating better event sponsorship packages. Now, let’s look at a few real-world examples of event sponsor promotion from brands that have taken these tips and put them to use to great effect. Get ready to be inspired!

1. re:Invent by Amazon Web Services (AWS)

Source: Data Center Knowledge

Amazon’s re:Invent is a massive cloud computing conference by Amazon that occurs every year in Las Vegas and features workshops, keynote speakers, and hackathons. As far as sponsorship opportunities go, Amazon does a great job outlining the exact benefits partners will receive for each of the packages they offer and highlighting past sponsor success.
Amazon also does a fantastic job of promoting unique experiences, too, including access to fun, non-work-related activities like the re:Play after party and a pub crawl.

2. Dreamforce

Source: Salesforce

Dreamforce is Salesforce’s premier annual conference that draws tens of thousands of attendees from around the world. Held in San Francisco, this massive event focuses on customer relationship management, cloud computing, and digital transformation. It features an array of keynotes, product demos, hands-on training sessions, and networking opportunities.

In 2024, Dreamforce had more than 200 sponsors, giving tons of organizations the chance to shine in front of a highly engaged audience. Salesforce offered a slew of different packages — Pioneer, Innovator, Groundbreaker, Navigator, Trailblazer Forest, AI Startup, and Experience — giving businesses big and small an opportunity to get involved. Each package offered benefits like exhibit space, speaking slots, and branded content throughout the event.

3.HubSpot INBOUND

Source: HubSpot

HubSpot’s INBOUND is one of the most anticipated marketing conferences. Founded around the idea of inbound marketing, business professionals from every industry come from all over the world for multiple days of educational sessions, networking, and entertainment.

In 2022, INBOUND took on a hybrid format, with prospective attendees given the option of joining virtually if they’d prefer. Ultimately, more than 70,000 people registered for the event, with more than 10,000 attending in person and the rest showing up online. 

In its sponsorship prospectus, HubSpot includes digital mockups that show potential sponsors exactly what their physical and digital opportunities will look like. This is a great example of how to help sponsors visualize what their experience would be like in the event they opted to sponsor an event.

4 ways to prove ROI to sponsors

We’ve covered a lot so far in this guide! But there’s one topic we still need to discuss: proving ROI to sponsors. 

It’s no secret that many marketers have a hard time proving sponsorship ROI. If you’re in that boat, how can you show sponsors that partnering with your event is a worthwhile investment? We have a few ideas, which we’ll explore in this section.

1. Show event data

When it comes to showing potential sponsors the value of your event, a great starting point is the data you collect during the event itself. If you’re using event management software, you likely have a treasure trove of information that can really impress your partners. 

As you start thinking about pitching potential sponsors, a few metrics to look at include:

• How many attendees were at the event
• How many leads or meetings each sponsor received
• How many attendees registered or attended sponsored workshops/sessions
• If you’re using a mobile event app, how many in-app impressions sponsors received

These answers will go a long way in proving ROI, making it easier for organizations to realize sponsoring an event is the right move.

2. Present event attendee demographics

Attendee demographic information can add depth to other data points and assure your sponsor that their investment is worthwhile. If a sponsor sees that your event caters to their target audience, they’ll be much more willing to invest in one of your sponsorship packages. 

And as the industry continues to leverage virtual and hybrid events, event planners are seeing even larger audiences. More than 80% agree that greater audience reach is the most positive effect they’ve experienced from virtual events.

3. Display attendee testimonials

Just like sharing positive testimonials from past event partners can help you attract new sponsors, sharing testimonials from event attendees can also provide a qualitative aspect to sponsorship ROI. Allow attendees to leave feedback with the mobile event app (if your event is using one) or in a post-event survey.

This example from the HubSpot INBOUND 2022 sponsorship prospectus shows a detailed breakdown of the attendees that sponsors can expect to see. This level of detail allows potential partners to see if their target audience aligns with yours, making the decision-making process much easier.

Source: HubSpot INBOUND 2022

The best way to prove ROI is to give sponsors instant, accurate data for every lead that engages with their brand at an event. With Bizzabo’s SmartBadge™ — part of the Klik Experiential suite of solutions — event organizers can capture active and passive attendee behavior data. These badges turn sponsor expectations for rich attendee data and ROI into a reality by transforming a passive accessory into an intuitive, interactive asset. 

Additionally, you can take sponsorship opportunities up a notch with gamification through touchpoints, session attendance, or Klik networking.

Sponsorship ideas for virtual and hybrid events

Do virtual and hybrid event sponsorships feel like an insurmountable challenge? We’ve got your back. If anything, virtual and hybrid events have actually born creative ways for bringing sponsorships to life. 

If you want to learn more about the following … 

• How to create a sponsorship program for hybrid and virtual events 
• How to ideate and manage creative sponsorship ideas 
• Best practices for creating a new sponsorship program and prospectus

Then check out Sponsorship Hacks in the way that makes the most sense for you:

How Bizzabo simplifies event sponsorship

Looking for an event sponsorship hack that’ll make onboarding, engaging, and retaining sponsors for future events a walk in the park? 

Partner with Bizzabo!

Simply put, our event experience technology makes life easy for sponsors. For starters, Bizzabo enables sponsors to easily collect and manage leads through smart badges and an intuitive lead capture app, enabling them to launch 1:1 conversations in just a few clicks. Plus, sponsors get near-real-time access to contact information and robust reporting tools that allow them to refine their strategies at the moment and connect with their audience on a deeper level as an event progresses.

At the same time, Bizzabo enables attendees to easily keep track of which sponsors they’ve engaged with, which makes it easier for them to proactively reach out to companies when they need more information or to follow up on conversations they enjoyed.

On top of that, Bizzabo helps sponsors increase event ROI by providing a variety of high-visibility marketing opportunities, including the following:

• Sponsored sessions
• Sponsor spotlights in the mobile app
• Branded offers in the mobile app
• Sponsored splash screens in the mobile app
• Promoted push notifications and emails
• Branded placements on the event website

To learn more about how Bizzabo can help your events team create meaningful sponsor opportunities while making it easier to manage sponsors at scale, attend one of our low-key demo webinars or see exactly what you need to see with a one-on-one demo. 

Key takeaways: How to improve your event with event sponsorships

There you have it: a complete event sponsorship guide. We shared a lot of information, so please feel free to re-read this guide if you need to. 

Want a quick recap of the most important tips, tricks, and strategies? Here are our key takeaways:

• Event sponsorships are valuable because they make your event financially viable, lend credibility, and potentially provide your event with other valuable perks.
• To find event sponsors, know the vision for your event and the benefits you can offer potential partners before sending any of them an event sponsorship letter.
• When pitching event sponsors, research each company you plan to contact, communicate the value they’ll receive, and include social proof.
• Event sponsorship packages are essential. Remember to include different tiers at varying price points so that more companies have a chance to participate. Also, create packages with unique opportunities, make it abundantly clear what each partner will receive, use exclusivity to your advantage, and make your sponsorship page enticing.
• Prove event ROI to sponsors by showing data from your events, presenting audience demographic information, and including attendee testimonials.
• Finally, make sure to include swag in your virtual, in-person, and hybrid event strategies to engage and delight your audience while providing sponsorship opportunities.

Now you have everything you need to contact potential partners and secure event sponsorships. 

Editor’s Note: This article was initially published in February 2019 and has been updated for quality and relevance.