Take Vision 2030 Climate Pledge to Make Earth Day Count

The UK live events industry is urging event organisers to commit to the Vision 2030 Pledge, to mark Earth Day 2026, and use the initiative as a blueprint for the sector towards halving emissions, enabling practical action on climate action. 

The pledge lies at the heart of the newly published The Show Must Go On (SMGO) report and the Climate Transition Plan for the UK Live Events Industry. Thanks to unprecedented industry collaboration, the third edition of SMGO, published by Vision for Sustainable Events, establishes a definitive industry-wide target: a 50% overall reduction in emissions by 2030. It gives actions for event organisers mapping a 38% reduction, with specific requests of government policy and the supply chain to overcome systemic barriers to achieve the total 50% reduction.  

The pledge is supported by key organisations, including; AEG, Superstruct, LIVE (Live music Industry Venues & Entertainment) and Kilimanjaro Live. 

Zac Fox, CEO, Kilimanjaro Live, comments: 

“As festival organisers we tend to have our heads down, working hard to overcome whatever issue has arisen lately. It’s so important though that there are eyes and minds focused on the mid to long term impact of what we do. I am immensely impressed by this report and the clear suggestions for improvement that it includes. Kilimanjaro Live are more than happy to add our name to the pledge.” 

Further backing the movement, The Association of Independent Festivals (AIF) is committed to supporting members to adopt the pledge and take action through the recently launched Step Change project, funded by Ticket Tailor’s Earth Invest fund.

John Rostron, Director, at The Association of Independent Festivals, states: 

“AIF has a long and deep commitment to sharing best practice and driving positive interventions in the festival sector that move operators, audiences and artists to tackle the climate crisis. Through our Step Change Fund, supported by Ticket Tailor’s Earth Invest, we now have human and financial resources to support our members to align with the Vision 2030 Climate pledge and together expedite achieving what is needed to meet these ambitious, but necessary and achievable goals.”

Climate Actions Checklist for Live Outdoor Events

The 30 Climate Actions checklist focuses on achievable actions for events of all types and scales. This menu serves as a “ready-made” sustainability strategy, realistic steps that have been assessed as feasible.

Early adopters to the pledge include Shambala, Love Saves the Day, Wild Paths, Greenbelt, Belladrum, Forwards, Medicine Festival, Norwich & Norfolk Festival, Tropical Pressure, Wild Rumpus and Bristol Harbourside Festival. 

Organisers taking the Vision 2030 Pledge will receive support to take climate action, including: Access to free webinar masterclasses, hosted by industry specialists, tools for benchmarking and tracking environmental impact, and exclusive invitations to events such as a roundtable session at the Sustainable Events Summit on 21st October 2026.

Take the Vision 2030 Climate Pledge and access the checklist: