asembl.group lands in Australia as global expansion accelerates past £40m combined revenue

asembl.group, the global collective of specialist live experience agencies, has announced its arrival in Australia with a permanent presence in Melbourne. Led by Partnerships Manager Mike Linford, the move comes as the group surpasses £40 million in revenues within 18 months of launch. It also coincides with Australia entering what the industry is calling a golden decade of major events.

The Melbourne operation deepens asembl.group’s Australian footprint alongside The Park, its brand experience agency partner established in Sydney, creating dual-city coverage across two of Australia’s most commercially significant event markets. Combined with the group’s existing operations spanning the UK, Europe and the Middle East, the expansion delivers genuine 24-hour coverage across every major time zone.

The timing reflects strategic intent and a response to market momentum. As global brands increasingly look to Australia to host and activate around the world’s biggest events, having a permanent presence on the ground allows asembl.group to deliver with the same speed, quality and cultural intelligence that its international clients have come to expect.

Gavin Farley, CEO, asembl.group says: “Expanding further into Australia marks a significant milestone in asembl.group’s global journey. The nation represents a dynamic and growing market for world-class event experiences and Melbourne, with its vibrant culture and thriving business community, is the perfect launchpad. This move strengthens our ability to support clients internationally with a truly connected, full-service offer and is a clear signal of where the group is heading next.”

asembl.group’s collaborative partner model brings together the expertise of independent specialist agencies to scale and deliver global flagship brand experiences without the fragmentation, conflicting mark-ups and communication gaps that have long complicated multi-supplier event delivery. The group serves clients who require consistent, high-quality execution whether their event takes place in London, Dubai, Melbourne, or other major cities across the 35+ countries it operates in. 

The Melbourne office will be headed by Mike Linford, whose partnerships remit makes him well placed to build and develop the local agency network, client relationships and delivery capabilities that underpin the group’s model. Linford will draw on both the local Australian market knowledge now available to the group and the international infrastructure of the collective to ensure clients benefit from genuinely integrated support.

Mike Linford, Partnerships Manager & Melbourne Lead, asembl.group comments: “Australia is a market full of ambition and energy. The appetite for world-class live experiences here is enormous and growing. Melbourne is an events city in the truest sense and I’m incredibly excited to be building our presence here. What we can offer clients, including the depth of collective expertise, the international reach and the single joined-up partnership, is genuinely different to what the market currently has access to. This is just the beginning.”

The Australia announcement forms part of a wider strategy to establish key hubs in high-growth international markets, enabling the group to support global programmes through a single, unified partner.

Further details on the group’s Australian operations and full-service offering are available at asemblgroup.co.