Behind the Scenes of Skift Meetings Forum 2024

The highly anticipated 2024 edition of Skift Meetings Forum will deliver a full day of thought-provoking and industry-shaping discussions. Tailored to senior planners and hosted at the inspiring Glasshouse in New York City, this forum is more than just a conference. The gathering is a space for candid, high-level conversations about the most pressing topics in the meetings industry.

From the top concerns of the corporate world, diversity and inclusion, captivating the next generations and the current geopolitical challenges, the forum’s carefully curated sessions bring together leading industry CEOs to share insights on the industry, as well as outside voices like marketing guru Seth Godin, who will offer different perspectives.

Join us as we unpack the insights, preparation, and unique approach that make this forum an unmissable event for senior planners.

Key Points:

• Overview of Skift Meetings Forum:
  • Aimed at senior meeting planners and modeled after Skift Global Forum.
  • The event is in its second year, evolving from a half-day to a full-day format.
  • Focuses on high-level discussions relevant to meeting planners, with candid, punchy conversations that spark inspiration and aim to break headlines.
• Unique Value Proposition:
  • The event creates a space for conversations that aren’t happening elsewhere in the industry.
  • Topics cover major industry issues such as DEI (Diversity, Equity, Inclusion), captivating the next generation, and geopolitical challenges.
  • Speakers include marketing guru Seth Godin and CEOs from major industry organizations.
• Editorial and Strategic Approach:
  • Strategically designed around content that resonates with the current challenges of senior planners.
  • Every session is planned with an editorial focus, exploring exciting and unexpected points during live discussions.
• Setting and Format:
  • The Glasshouse in New York City is an inspiring venue that offers natural light and a connection to the city.
  • There are no breakouts; the entire event is a shared experience to ensure continuity and thematic consistency across all sessions.
• Engagement and Success Measures:
  • The forum’s goals are audience engagement, active participation, high energy, and continued conversations post-event.

Episode Summary

Skift Meetings Forum is an event designed specifically for senior meeting planners. Now in its second year, the forum has grown from a half-day event to a full-day gathering, offering participants a chance to engage in candid conversations on topics often overlooked in the industry. The forum aims to foster high-level discussions on pressing issues like diversity, equity, and inclusion (DEI), captivating the next generations, and the impact of geopolitical events on the meetings industry.

Keynote speakers, including marketing guru Seth Godin and top industry CEOs, will discuss critical issues affecting today’s meetings. Candid interviews with the CEOs of Encore and Cvent, two of the largest private companies in the meetings industry, will offer new perspectives. The editorial focus of Skift Meetings ensures thought-provoking content that will engage and challenge participants.

The one-stage experience ensures a shared experience, which enables continuity and thematic consistency. Held at the scenic Glasshouse in New York City, the event offers an inspiring setting and a unique format, encouraging active participation and connection between industry leaders.

Ultimately, the forum’s success will be measured by the energy and engagement of the attendees, with organizers aiming to inspire continued conversations that advance the meetings industry.