Brands Activate Beyond the Final Four
March Madness 2026: Brands Activate Beyond the Final Four
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Barbie Backlash Reveals Fragility of Event Brand Partnerships
Barbie Dream Fest, a three-day Mattel-sanctioned gathering held in March at Fort Lauderdale’s Broward County Convention Center, drew swift backlash…
asembl.group lands in Australia as global expansion accelerates past £40m combined revenue
Mike Linford asembl.group, the global collective of specialist live experience agencies, has announced its arrival in Australia with a permanent…
Extending Event ROI: The Complete Guide to Content Activation
Extending Event ROI: The Complete Guide to Content Activation – Event Marketer
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Deepfake Scams Are Coming for Events
A finance director at a multinational firm in Singapore thought he was on a routine video call with senior leadership.…
AEO renews strategic HR partnership with Leadership Connect Solutions
The Association of Event Organisers (AEO) has renewed its partnership with Leadership Connect Solutions (LCS), continuing its focus on helping…
Exhibitors Talk Booth Design and Engagement
HIMSS26: Exhibitors Talk Booth Design and Engagement
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Lessons From Kanye West and Wireless Festival’s Cancellation
London’s Wireless Festival has been canceled after the UK government denied entry to Kanye West, now legally known as Ye.…
Henley Greenlands stands out as a compelling choice creating experiences with lasting impact.
Set along a sweeping stretch of the River Thames, the Grade II listed Henley Greenlands offers a setting that feels…
Lowe’s Mulch Mobile and T-Rex Leather
The Brief: Lowe’s Mulch Mobile and T-Rex Leather
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